Emerging Markets: Lessons for Business Success and the Outlook for Different Mar

商家名称	信用等级	购买信息	订购本书
		Emerging Markets: Lessons for Business Success and the Outlook for Different Mar
		Emerging Markets: Lessons for Business Success and the Outlook for Different Mar

基本信息·出版社：Profile Books
·页码：240 页
·出版日期：2007年09月
·ISBN：186197843X
·条形码：9781861978431
·装帧：精装
·正文语种：英语
·丛书名：Economist Books
·外文书名：新兴市场

内容简介 Emerging markets can offer businesses much higher rates of growth than their developed world operations. This book looks a the reasons some firms fail and some firms succeed and it provides an extensive review of the outlook for different emerging markets. Using the real experiences of companies to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in emerging markets for the first time and managers who are already operating in them. It will serve as a guide to on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.
作者简介 Nenad Pacek and Daniel Thorniley run the Economist Corporate Network, which advises companies around the world, including Procter & Gamble, IBM, and Kellogg, on their emerging market activities. --This text refers to the Hardcover edition.
媒体推荐 "* 'The Sudoku of moral philosophy' New Statesman * 'Thinking again is what this taut, incisive, bullet- hard book is dedicated to promoting' John Carey, Sunday Times * 'Enjoy these mind-boggling tales from the outer limit of thought' Guardian * 'An eloquent and engaging introduction to the major philosophical quandaries' Scotland on Sunday * 'An engaging read...It's one to which I'll keep returning- whenever I feel like an argument and have nobody to argue with' George Rosie, Sunday Herald (Glasgow)"

查看更多 下一篇