基本信息·出版社：Butterworth-Heinemann ·页码：408 页 ·出版日期：2007年06月 ·ISBN：0750683023 ·条形码：9780750683029 ·装帧：平装 ·正文语种 ...
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Sports Publicity: A Practical Approach |
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Sports Publicity: A Practical Approach |
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基本信息·出版社：Butterworth-Heinemann
·页码：408 页
·出版日期：2007年06月
·ISBN：0750683023
·条形码：9780750683029
·装帧：平装
·正文语种：英语
·丛书名：Sport Management in Practice
·外文书名：运动宣传: 实用方法(运动管理实践)
内容简介 Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. Features chapters that emphasize and instruct regarding the importance of good writing and speaking, and also looks at how to effectively deal with international media- the expectations of non-American press with American athletes, how non-American athletes deal with American media, respecting traditions and avoiding stereotypes, and other important lessons.
* A practical look at the various aspects of effective public relations management in the sport industry
* Features multiple case studies per chapter taken from the authors vast experience in PR in sport
* Details the oft-ignored history of sport PR, as well as perspective on where the industry is moving toward
* Diverse in its scope, as it details the ins and outs of effective PR working with large market professional teams, college athletic departments, as well as minor league sports
作者简介 By Peter Smith, Sheffield Hallam University, UK
编辑推荐 Review Of the first edition: 'An absorbing study of the technology available for low energy buildings.' Permaculture Magazine '...the book is well written and illustrated. There are copious graphs, diagrams and photographs. The author backs up his arguments with statistics.' Northeast Sun 'This book is a useful guide to a comprehensive range of established and developing technologies.' EcoTech, Sustainable Architecture Today
Review Of the first edition:
'An absorbing study of the technology available for low energy buildings.'
Permaculture Magazine
'...the book is well written and illustrated. There are copious graphs, diagrams and photographs. The author backs up his arguments with statistics.'
Northeast Sun
'This book is a useful guide to a comprehensive range of established and developing technologies.'
EcoTech, Sustainable Architecture Today
