基本信息·出版社：Focal Press ·页码：296 页 ·出版日期：2008年04月 ·ISBN：0240810414 ·条形码：9780240810416 ·装帧：平装 ·正文语种：英语 · ...
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Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Und |
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Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Und |
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基本信息·出版社：Focal Press
·页码：296 页
·出版日期：2008年04月
·ISBN：0240810414
·条形码：9780240810416
·装帧：平装
·正文语种：英语
·丛书名：NAB Executive Technology Briefings
·外文书名：数字标牌: 软件、网络、广告与显示: 业务了解入门
内容简介 在线阅读本书
Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.
* Part of the NAB Executive Technology Briefing series, which brings you industry technology information in a non-technical fashion
* Comprehensive introduction to Digital Signage software, hardware, technologies, trends, projections and how to approach the industry
* Covers business aspects and market conditions
作者简介 Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea, CA, since 1995. The company provides consulting services with focused expertise in cable, satellite, wireless and telephony, and such new, advanced services as VOD, DVRs, HDTV, interactive TV and satellite radio. Schaeffler's insights and views are reported in such publications as Investor's Business Daily, Time Magazine, Business Week and The Wall Street Journal. He is also a regular speaker at NAB, NCTA Cable Show, and CES.
编辑推荐 Review "As digital signage grows and is becoming prolific, and has teetering from being a 'technology push' to being a 'market pull' many new suppliers, system integrators, content producers and network operators are getting on the bandwagon. This book is a 'must read' for such companies and those seeking to leverage existing offerings, organization or infrastructure to serve or diversify into this new market." - Lyle Bunn, Principal & Strategy Architect of Bunn Co. and noted authority on the digital signage industry
Review "As digital signage grows and is becoming prolific, and has teetering from being a 'technology push' to being a 'market pull' many new suppliers, system integrators, content producers and network operators are getting on the bandwagon. This book is a 'must read' for such companies and those seeking to leverage existing offerings, organization or infrastructure to serve or diversify into this new market."
- Lyle Bunn, Principal & Strategy Architect of Bunn Co. and noted authority on the digital signage industry
