China Streetsmart: What You MUST Know to be Effective and Profitable in China

商家名称	信用等级	购买信息	订购本书
		China Streetsmart: What You MUST Know to be Effective and Profitable in China
		China Streetsmart: What You MUST Know to be Effective and Profitable in China

基本信息·出版社：Prentice Hall Singapore
·页码：344 页
·出版日期：2003年04月
·ISBN：0130474886
·条形码：9780130474889
·装帧：平装
·正文语种：英语

内容简介 在线阅读本书

"Learn how to set up and run profitable businesses in the most alluring market, China." Stays away from theories and focuses on practical advice from real professionals with proven results in China, which is easy to understand and follow. Learn from the best practices of effective China business executives. This book is written for professionals by professionals who have worked in China for decades. The book does not stress theory about how business "should" be done but rather how business "is" done by some of the most successful business executives in China. The objective of the book is to pass on practical advice on how to be effective and more importantly, profitable in China. Almost every foreign company has made mistakes in China and it is the objective of the book to not only show new investors how past mistakes can be prevented but also to help those already in the market learn how other executives handle similar challenges. Real life case studies are also explored in-depth to give investors a better understanding of the challenges one can expect to face and more importantly a way to resolve them. "China Streetsmart" also examines China's outlook to give the investor a balanced view that the attractive opportunities WTO offers must be juxtaposed with the critical challenges such as how to tackle growing unemployment and pervasive corruption. Streetsmart investors are cautious optimists and within every risk there are also great opportunities to be capitalized on. The benefits of investing in China are real. The critical question is not whether one should invest in China but rather how. This book will show you the way.
作者简介 John Chan has been working in the marketing, sales and business development fields since 1987. He receives a Joint Specialist Degree in Political Economy specializing in the political economy of China. In 1993, he moved to China where he spent his first two years as a consultant helping Western companies enter the China market before joining Foster’s Brewing Group where he managed over a hundred staff at all Foster’s breweries in China. In 2000, he moved to Hong Kong to take over the marketing of Asia online responsible for China. He is now a full time consultant.
编辑推荐 Review
... essential survival kit and insightful winning tips. -- Fred Hu, Managing Director, Goldman Sachs

... one of the few books available that acutely portrays the current complexities of business life in China. -- Guy Bouchet, Vice President, A.T. Kerney

... one of the few books available that acutely protrays the current complexities of business life in China. -- Guy Bouchet, Vice President, A.T. Kerney

... shows both new and seasoned corporate strategists how to deal with China's various pitfalls. -- Jun Ma, Director and Senior Economist, Deutsche Bank

... written for people who want to capitalise on the opportunities that exist in China today and the next decade. -- Henry Luk, Regional Director and CFO, The Economist Group, Asia Pacific

A must for understanding - and profiting from - the post-WTO China market. -- Willy Lam, Senior China Analyst at CNN's Hong Kong Office

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