Advertising Next: 150 Winning Campaigns for the New Communications Age

商家名称	信用等级	购买信息	订购本书
		Advertising Next: 150 Winning Campaigns for the New Communications Age
		Advertising Next: 150 Winning Campaigns for the New Communications Age

基本信息·出版社：Thames & Hudson
·页码：400 页
·出版日期：2008年10月
·ISBN：050051416X
·条形码：9780500514160
·装帧：精装
·正文语种：英语

内容简介 This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

查看更多 下一篇