The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
基本信息·出版社：W.W. Norton & Co. ·页码：512 页 ·出版日期：2008年09月 ·ISBN：0393062430 ·International Standard Book Number：0393062430 · ...
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基本信息·出版社：W.W. Norton & Co.
·页码：512 页
·出版日期：2008年09月
·ISBN：0393062430
·International Standard Book Number：0393062430
·条形码：9780393062434
·EAN：9780393062434
·装帧：精装
·正文语种：英语
·外文书名：谋略的艺术：博弈论在商务和生活中的成功应用
内容简介 在线阅读本书
The authors who brought you the bestseller in game theory, Thinking Strategically, now provide the long-awaited sequel. Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Are the winners of reality-TV contests instinctive game theorists? Do big-time investors see things that most people miss? What do great poker players know that you don't? Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery. .
作者简介 Avinash K. Dixit is John J.F. Sherrerd University Professor of Economics at Princeton University, where he offers his popular freshman course in game theory. He is among the world’s leading economists, having made fundamental contributions in several major fields, including Game Theory. He is world famous. He is the author of many books, including
Thinking Strategically (Norton, 1991),
Investment Under Uncertainty (Princeton UP, 1994), and
The Art of Strategy (Norton, 2009).^
Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the co-founder of one of America's fastest-growing companies, Honest Tea.
