Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon

商家名称	信用等级	购买信息	订购本书
		Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon
		Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon

基本信息·出版社：John Wiley & Sons
·页码：240 页
·出版日期：2003年07月
·ISBN：0471435937
·条形码：9780471435938
·装帧：精装
·正文语种：英语
·外文书名：Kmart的十项可遭天罚的大罪: 无能如何毁掉美国形象

内容简介 在线阅读本书

An insightful look at how Kmart′s management destroyed the company
Kmart′s Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in–depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart′s CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart′s Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy.
Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot′s Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college–level business textbooks. Turner has also written for several top magazines and Web sites.
作者简介 MARCIA LAYTON TURNER is the bestselling author of The Unofficial Guide to Starting a Small Business. Writing for and about business for many years, Turner has covered small businesses, middle market companies, and major corporations. She has written for several top magazines and Web sites, including Business 2.0 and Office.com, and was the small business "guru" for iVillage.com’s AboutWork site and Macmillan’s Web community. With an MBA in corporate strategy and marketing from the University of Michigan, Turner spent several years with Eastman Kodak Company in marketing and marketing communications before starting her own marketing consulting firm, which she currently manages. Through her work as a consultant, she has been profiled or quoted as a marketing and start–up expert in numerous publications. She is also a frequent speaker on business management and marketing topics, delivering presentations to local, regional, and national audiences.
编辑推荐 Review
Kmart was Wal–Mart before there was a Wal–Mart.
Originally a chain of retail stores along the lines of F.W. Woolworth′s "five and dime" outlets, the former Kresge′s evolved into the larger Kmart in 1962, with 18 "super–stores." Wal–Mart began the same year with a single rural Arkansas location.
Kmart cruised along nicely for the first 25 years or so, but by the end of the 1970s profits began to dip, coincidental to Wal–Mart′s ascendance.
Business journalist Marcia Layton Turner offers a remarkable, no–nonsense examination of Kmart′s fall. Her carefully documented tale relies on reporting from the trade and general press, amplified by testimony and commentary from a number of expert witnesses. It′s a grim story; reading it is somewhat akin to watching a train going off a mountain, but the tragedy of Kmart is a tale of human incompetence, ignorance, greed and hubris.
Here, according to Turner, are Kmart′s 10 fatal mistakes: 1. Brand mismanagement; 2. Not knowing its customers; 3. Underestimating Wal–Mart; 4. Lousy locations; 5. Ignoring store appearance; 6. Technology aversion; 7. Supply chain disconnect; 8. Loss of focus; 9. Strategy du jour; 10. Repeating the same mistakes.
Squeezed by thrifty and technologically savvy Wal–Mart on one side, and trendy, more fashion forward Target on the other, one wonders if the once–mighty Kmart still has a prayer. Hard to say, but if the chain′s immediate history of monumental mismanagement offers any clues, it′s just a matter of time before Kmart flat–lines — barring a miracle. (The Miami Herald (circ: 327,000), Sept. 29, 2003)

Review
"business journalist Marcia Layton Turner offers a remarkable, no–nonsense examination of Kmart′s fall." (The Miami Herald (circ: 327,000), Sept. 29, 2003)

查看更多 下一篇