Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machin

商家名称	信用等级	购买信息	订购本书
		Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machin
		Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machin

基本信息·出版社：John Wiley & Sons
·页码：272 页
·出版日期：2007年01月
·ISBN：0470047127
·条形码：9780470047125
·装帧：精装
·正文语种：英语

内容简介 在线阅读本书

This book is written for future entrepreneurs, eager to live the entrepreneurial experience; for present entrepreneurs seeking more rapid, sustainable, profitable growth; and for employees whose on–the–job performance and satisfaction will increase dramatically through entrepreneurial empowerment. The book has three objectives:  1)  to energize readers to take courageous, thoughtful steps forward to your entrepreneurial goal;  2)  to demystify the entrepreneurial process from idea to start–up to growth;   3)  to improve ther chances of success as your venture experiences growing pains.  Unique and original visual models, case studies, downloadable worksheets, war stories from Donald Trump himself, and pep talks are used extensively.  Each chapter concludes with a pep talk and specific action items which will urge you, step by exhilarating step, towards your life vision. 

Author Information:

Michael E. Gordon has had a diverse professional career in areas of science, entrepreneurship and education. He received a PhD from the Massachusetts Institute o f Technology. After twelve years in corporate research and senior management, he pursued an entrepreneurial career. One of the companies he founded was sold to a public British company.

Mike is the founder and president of The Center for Competitive Success, a consulting firm that coaches and trains executives and senior managers on entrepreneurial leadership, global corporate entrepreneurship, corporate revitalization, and strategies for competitive advantage. He is an adjunct professor at Babson College, the Harvard University Extension School and the International School of Management in Paris, as well as a faculty member of Trump University.
作者简介 MICHAEL E. GORDON, PHD, has founded five companies and teaches entrepreneurship at universities around the world. He is an Adjunct Professor at Babson College, the Harvard University Extension School, and at the International School of Management in Paris. He coaches and trains executives on entrepreneurial leadership, corporate revitalization, and strategies for competitive advantage.
专业书评 Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout each book are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school—experience.

In Trump University Entrepreneurship 101, you'll learn how to: Build your own money machine! Unleash your entrepreneurial power Find a great idea and go with it Develop a strategy to gain competitive advantage Project your growth and profitability Create a simple (and successful) business plan Master the art of negotiation Concentrate on the customer Launch your new venture!

Includes FREE Downloadable Worksheets!

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