Corporate Entrepreneurship & Innovation
基本信息·出版社：South-Western, Div of Thomson Learning ·页码：408 页 ·出版日期：2007年01月 ·ISBN：0324259166 ·条形码：9780324259162 ·装帧 ...
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基本信息·出版社：South-Western, Div of Thomson Learning
·页码：408 页
·出版日期：2007年01月
·ISBN：0324259166
·条形码：9780324259162
·装帧：精装
·正文语种：英语
内容简介 Exploring the concept of entrepreneurship in established companies, this innovative book identifies the environmental conditions that foster an entrepreneurial attitude and orientation in organizations well beyond upstart. It also explores the reasons why entrepreneurship tends to be discouraged - if not destroyed - in organizations as they grow and mature. In addition, the authors systematically identify the ways in which entrepreneurial spirit can be revived in established firms.
作者简介 Michael Morris holds the Witting Chair in Entrepreneurship at Syracuse University and serves as Chairman of the Department of Entrepreneurship & Emerging Enterprises. He previously served as the Harold and Sandy Noborikawa Distinguished Professor of Entrepreneurship at the University of Hawaii and the Cintas Chair in Entrepreneurship at Miami University. The Syracuse Program has been recognized as the National Model Entrepreneurship Program in the USA. A widely published author and researcher, Dr. Morris has written four books and over 100 academic articles. He has served as Chair of the American Marketing Association's Task Force on Marketing and Entrepreneurship and as editor of the Journal of Developmental Entrepreneurship. In addition, he has been a principal in three entrepreneurial start-ups. Twice honored by Pi Sigma Epsilon as national Faculty Advisor of the Year, Dr. Morris has received Edwin M. and Gloria W. Appel Prize for contributions to the field of entrepreneurship, was inducted as a ¿21st Century Entrepreneurship Research Fellow¿. He is a former Fulbright Scholar (South Africa, 1993).
