Return on Customer: Creating Maximum Value From Your Scarcest Resource

商家名称	信用等级	购买信息	订购本书
		Return on Customer: Creating Maximum Value From Your Scarcest Resource
		Return on Customer: Creating Maximum Value From Your Scarcest Resource

基本信息·出版社：Currency
·页码：304 页
·出版日期：2005年06月
·ISBN：0385510306
·条形码：9780385510301
·版本：2005-06-21
·装帧：精装
·开本：20开 Pages Per Sheet
·外文书名：顾客至上

内容简介 在线阅读本书

Book Description
Return on Customer is the first book to focus on how firms create value, not just by driving current profits but by preserving and increasing customer lifetime value. In a powerful blend of theory and practice, Peppers and Rogers demonstrate how to create shareholder value more efficiently by concentrating on Return on Customer, a revolutionary business metric focused on a company's scarcest resource - its customers. By paying close attention to Return on Customer, companies can improve their profits while still conserving and replenishing long-term enterprise value.

Book Dimension
length: (cm)24.4 　　　 　　　　　 　　　　　 width:(cm)16
作者简介

MARTHA ROGERS and DON PEPPERS, are the founding partners of Peppers and Rogers Group, part of Carlson Marketing Group. The world's largest customer-focused management consulting firm, headquartered in Norwalk, Connecticut, Peppers and Rogers Group has offices on every continent and a client list encompassing an impressive array of Fortune 500 companies in a variety of industries. Roger and Peppers are the coauthors of such bestselling books as The One to One Future and Enterprise One to One.

编辑推荐 “Finally – a business metric that can drive better management and higher stock price. I predict soon you’ll be hard pressed to find a company that isn’t tracking ROC.”
—Larry Kudlow, co-host of CNBC’s “Kudlow & Cramer”

“Books like this come only once a decade – a conceptual breakthrough that makes instant sense, combined with the toolkit to apply it well. Stunning insight.”
—Scott Cook, founder of Intuit
目录
1 An open letter to Wall Street
2 Maximizing the customer value proposition : building customer trust
3 Building the firm's value by taking the customer's perspective
4 ROC around the clock
5 Building enterprise value, one ROC at a time
6 Predicting the future
……

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