Management Communication: A Case-Analysis Approach

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		Management Communication: A Case-Analysis Approach
		Management Communication: A Case-Analysis Approach

基本信息·出版社：Pearson Education (US)
·页码：448 页
·出版日期：2009年05月
·ISBN：0135096375
·International Standard Book Number：0135096375
·条形码：9780135096376
·EAN：9780135096376
·版本：International ed of 4th revised ed
·装帧：平装

内容简介 For managerial communication courses. Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
目录
O'Rourke, Management Communication 4e TOC Chapter 1: Management Communication in Transition Chapter 2: Communication and Strategy Chapter 3: Communication Ethics Chapter 4: Speaking Chapter 5: Writing Chapter 6: Persuasion Chapter 7: Technology Chapter 8: Listening and Feedback Chapter 9: Nonverbal Communication Chapter 10: Intercultural and International Communication Chapter 11: Conflict Management Chapter 12: Business Meetings Chapter 13: Meeting the Media Appendix A: Analyzing a Case Study Appendix B: Writing a Case Study Appendix C: Sample Business Letter Appendix D: Sample Business Memo Appendix E: Sample Strategy Memo Appendix F: Documentation Appendix G: Media Relations for Business Professionals Appendix H: Sample Press Release
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