基本信息·出版社：McGraw-Hill Education - Europe ·出版日期：2003年09月 ·ISBN：0071232281 ·条形码：9780071232289 ·版本：第1版 ·装帧：平装 · ...
| 商家名称 |
信用等级 |
购买信息 |
订购本书 |
|
|
 |
Transnational Management: Text and Cases |
 |
|
|
Transnational Management: Text and Cases |
|
基本信息·出版社：McGraw-Hill Education - Europe
·出版日期：2003年09月
·ISBN：0071232281
·条形码：9780071232289
·版本：第1版
·装帧：平装
·开本：32开 Pages Per Sheet
·外文书名：跨国管理, 第4版
内容简介 Book Description
Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.
Synopsis
"Transnational Management: Text and Cases, 4e", Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. "Transnational Management" focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.
Book Dimension
Height (mm) 230 Width (mm) 193
目录 Part 1. The Strategic Imperatives
Chapter 1. Expanding Abroad: Motivations, Means, and Mentalities
Chapter 2. Managing Conflicting Demands: Global Integration, Local Responsiveness, and Worldwide Learning
Chapter 3. Developing Strategic Capabilities: Building Layers of Competitive Advantage
……
