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36 Stratagems for Investors: Timeless Financial Wisdom from a Chinese Classic

2010-04-02 
基本信息·出版社:Wiley ·页码:200 页 ·出版日期:2009年08月 ·ISBN:0470824336 ·International Standard Book Number:0470824336 ·条形码:978 ...
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36 Stratagems for Investors: Timeless Financial Wisdom from a Chinese Classic 去商家看看

 36 Stratagems for Investors: Timeless Financial Wisdom from a Chinese Classic


基本信息·出版社:Wiley
·页码:200 页
·出版日期:2009年08月
·ISBN:0470824336
·International Standard Book Number:0470824336
·条形码:9780470824337
·EAN:9780470824337
·装帧:平装
·正文语种:英语
·丛书名:Wiley Investment Classics

内容简介 The 36 Stratagems are a unique collection of ancient Chinese proverbs that describe some of the most cunning and subtle strategies ever devised by man. Readers, and specifically investors, at all levels will benefit from this interpretation of the 36 stratagems detailing how to apply them in investment and "economic warfare." HSBC’s 36 stratagems encourage flexibility and new ways of thinking about investment issues.

"Investor education is not merely about how many lessons can be taught; but how much investors can learn from each lesson. This book combines modren investment and ancient Chinese wisdom in plain language and with interesting stories. It explores investment concepts yet opens your mind and shows you a new way of understanding fund investing." Mark McCombe, Global Chief Executive Officer, HSBC Global Asset Management

"There is an old saying, "Gain knowledge for the preservation of wealth." Funds create value, and knowledge of funds will similarly enable investors to create value. The value of knowledge is no less important than the value of capital. For that reason, 36 Stratagems for Investors has set out to show the value of knowledge as a way to capital accumulation and preservation. Readers will benefit from stratagems explained in every page of the book to aid them in their financial investment." Qin Shuo, Chief Editor, China Business News

"HSBC Jintrust's 36 Stratagems for Investors is an eye- opener for readers, investors and non- investors alike. HSBC Jintrust has done an impressive job of creating a book with the retail investors in mind; as it puts itself in their shoes to explore issues and solutions as they would. Each of the 36 stratagems is clearly and succinctly told and explained to allow prompt application. May the stratagems depicted in this book gain popularity to become part of the fund culture and investment culture in China, to enable tens of millinos of investors to profit by it." Liu Dong, Deputy Editor, 21st Century Business Herald
作者简介 Rena He Hanxi is the marketing director of HSBC Jintrust Fund Management Company. Since graduating from Fudan University’s School of Economics with a Master’s degree in Economics, she has worked in the finance industry and has amassed tremendous experience in areas such as fund product development, sales, customer service, and marketing and promotion. Rena is endowed with a wealth of financial knowledge in banking, securities, funds and investments.

Nian Liu has a Master’s degree in Economics from Shanghai University of Finance and Economics. She has worked in the securities industry and the business news media. Her research articles, published in economic and academic journals, have been picked up by the business news media. Nian is currently senior marketing manager in HSBC Jintrust.

Joe Jiang Xing graduated from the Faculty of Finance at Eastern China Normal University. He previously worked as a securities broker and business news journalist. Joe arrived at HSBC Jintrust to realize his dream of combining his love for finance with his passion for writing. He is now part of the marketing team in the company.


HSBC JINTRUST FUND MANAGEMENT
In November 2005, HSBC Jintrust Fund Management was established in Shanghai with a registered capital of RMB200 million, making it one of the largest fund management companies in terms of capital in China. HSBC Global Asset Management, the core investment platform of the HSBC Group, one of the world’s leading financial services organizations, has 49 percent of the share ownership, with the remaining 51 percent held by Shanxi Trust Corporation Limited, one of China’s best-performing trust firms.

HSBC Jintrust inherits the experience, capabilities, professionalism and long-term view of its two shareholders. It combines western and eastern wisdom and local experience with global perspective, thus having and offering the best from both worlds.

Since its inception, HSBC Jintrust has made a commitment to educating the general public about investment and to spread investment knowledge. HSBC Jintrust’s efforts have won recognition from its competitors and clients alike. 
专业书评 Investor education is not merely about how many lessons can be taught; but how much investors can learn from each lesson. This book combines modern investment and ancient Chinese wisdom in plain language and with interesting stories. It explores investment concepts yet opens your mind and shows you a new way of understanding fund investing.

Mark McCombe
Global Chief Executive Officer, HSBC Global Asset Management


There is an old saying, “Gain knowledge for the preservation of wealth.” Funds create value, and knowledge of funds will similarly enable investors to create value. The value of knowledge is no less important than the value of capital. For that reason, 36 Stratagems for Investors has set out to show the value of knowledge as a way to capital accumulation and preservation. Readers will benefit from stratagems explained in every page of the book to aid them in their financial investment.

Qin Shuo
Chief Editor, China Business News


HSBC Jintrust’s 36 Stratagems for Investors is an eye-opener for readers, investors and non-investors alike. HSBC Jintrust has done an impressive job of creating a book with the retail investors in mind; as it puts itself in their shoes to explore issues and solutions as they would. Each of the 36 stratagems is clearly and succinctly told and explained to allow prompt application. May the stratagems depicted in this book gain popularity to become part of the fund culture and investment culture in China, to enable tens of millions of investors to profit by it.

Liu Dong
Deputy Editor, 21st Century Business Herald
目录
The 36 Stratagems are grouped into sixes:

Stratagems 1 – 6: When you are in a winning situation.

Stratagems 7 – 12: When you are in a confrontational situation.

Stratagems 13 – 18: When you are in an attacking situation.

Stratagems 19 – 24: When you are in confused situations.

Stratagems 25 – 30:  When you are in a ground gaining situation.

Stratagems 31 – 36: When you are in a desperate situation.

These proverbs describe not only battlefield strategies, but tactics used in psychological warfare to undermine both the enemy's will to fight - and his sanity.

Tactics such as the 'double cross', the 'frame job', and the 'bait and switch', can be traced back through thousands of years of Chinese history to such proverbs as 'Hide the Dagger Behind a Smile', 'Kill With a Borrowed Sword', and 'Toss out a Brick to Attract Jade' respectively.

Though other Chinese military works of strategy have at least paid lip service to the Confucian notion of honor, the Thirty-Six Stratagems make no pretence of being anything but ruthless.
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