| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
 |
 |
Artful Persuasion: How to Command Attention, Change Minds, and Influence People |  |
 |
|
Artful Persuasion: How to Command Attention, Change Minds, and Influence People | |
There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes."
Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: * How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness * How successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes."
作者简介 Harry Mills (Lower Hutt, New Zealand) is the author of 17 books on sales, negotiation, and influence, including the bestselling The Seven Step Master Plan. He is also an active consultant whose international clients include IBM, Coopers & Lybrand, Toyota, Unilever, and BMW.
目录
Part 1 How persuasion works: thoughtful persuasion, mindless influence; the persuasion effect. Part 2 Thoughtful persuasion: foxes, bloodhounds and donkeys; persuasion starts with credibility; first impression; best impression; reading the other person; powertalk!; winning people's hearts; winning people's minds; power pitches; ask, don't tell; different groups -different messages; strategy pure and simple. Part 3 Mindless persuasion: persuasion trigger one-seven. Part 4 Persuasion at its best: Churchill or Roosevelt?.
……
