基本信息·出版社：Three Rivers Press ·页码：400 页 ·出版日期：2000年02月 ·ISBN：0812933060 ·International Standard Book Number：0812933060 ...
| 商家名称 |
信用等级 |
购买信息 |
订购本书 |
|
|
 |
The Young Entrepreneur's Guide to Starting and Running a Business (Completely Re |
 |
|
|
The Young Entrepreneur's Guide to Starting and Running a Business (Completely Re |
|
基本信息·出版社：Three Rivers Press
·页码：400 页
·出版日期：2000年02月
·ISBN：0812933060
·International Standard Book Number：0812933060
·条形码：9780812933062
·EAN：9780812933062
·装帧：平装
·正文语种：英语
内容简介 在线阅读本书
It doesn't matter how old you are or where you're from; you can start a profitable business.
The Young Entrepreneur's Guide to Starting and Running a Business will show you how. This completely updated edition is filled with real, inspirational stories of young people finding success in the business world -- from superstars like Microsoft's Bill Gates and Motown Records founder Berry Gordy to young people who are just starting out. More important, though, it provides a practical, step-by-step pathway, including everything you need to know to start your own business, from creating financial statements to developing marketing techniques.
You'll also discover the tremendous entrepreneurial opportunities that are now readily available through the Internet. This book will show you how to:
Prepare a winning business plan
Register your business legally and easily
Understand finance and keep smart records
Conduct market research that really works
Use the Internet to reach customers around the world
Build a socially conscious company that gives back to the community
Plus, you'll find dozens of ideas for businesses you can start today! Owning your own business can positively change your life forever. With
The Young Entrepreneur's Guide to Starting and Running a Business, nothing can stop you from getting started now.
作者简介 Steve Mariotti is the founder and president of the National Foundation for Teaching Entrepreneurship (NFTE), a non-profit organization that has taught over twenty-five thousand young people across the country how to start their own small businesses.
媒体推荐 "No one in America is more experienced working with aspiring entrepreneurs than Steve Mariotti. The Young Entrepreneur's Guide is loaded with practical advice and know-how that will benefit young people in pursuit of the entrepreneurial dream." --
Jeffrey A. Timmons, Franklin W. Olin Distinguished Professor of Entrepreneurship, Babson College"Steve Mariotti has heart-and it shows by the way he understands and communicates business principles to young people in this exciting, new startup guide." --
Bonnie Drew, author, Fast Cash for Kids "The Young Entrepreneur's Guide provides a first-class education for anyone interested in starting a business. It brings to life the excitement of going out on your own in a vivid and practical way." --
William Bygrave, director of the Center for Entrepreneurial Studies at Babson College "The Young Entrepreneur's Guide provides the two things that young people need the most to succeed: inspiration and the tools to achieve their dreams." --
Albert Abney, National Minority Manufacturer of the Year "The best book for young entrepreneurs-the whole process of starting and running a business-from deciding on what kind of business you want to run to creating a successful business plan." --
George C. Hescock, executive vice president, Direct Selling Association"Without question, Steve Mariotti and NFTE are pioneers and major leaders in the field of youth entrepreneurship education. Reading Steve's insightful and practical book will show you why!" --
Verne C. Harnish, founder of the Young Entrepreneur's Organization 编辑推荐 Steve Mariotti, a former New York City high-school teacher, founded the nonprofit National Foundation for Teaching Entrepreneurship after he discovered that students who launched commercial ventures tended to eventually blossom in numerous areas. In this updated edition of
The Young Entrepreneur's Guide to Starting and Running a Business, he lays out the critically relevant basics on everything from recognizing opportunities and researching markets to handling finances and protecting ideas--all organized and written specifically for the younger reader. Brief case studies and inspiring tales of notables who started young, including Russell Simmons of Def Jam, Tom Monaghan of Domino's Pizza, and Steve Perlman of WebTV, offer encouragement. New chapters on technology (explaining, for instance, ways that computers and the Net provide competitive advantages) and philanthropy ("ethical business behavior is not only morally right, it's good for business") bring Mariotti's advice into the 21st century. No single volume can provide all the details necessary to get an idea up and running, but this one contains enough information and stimulation to move practically anyone off the couch and into the beginning stages of entrepreneurship. --
Howard Rothman 专业书评 From the Back Cover"For the real goods, go straight to Mariotti's book."
--
Inc. magazine
"The Young Entrepreneur's Guide is the bible of self-help. It not only tells the story of many young people who have made the journey to success and self-respect, but shows step-by-step how you can do the same."
--Jack Kemp
文摘 The Difference Between an Entrepreneur and an Employee
Many people dream of owning their own business, being their own boss, and enjoying the reward of unlimited earnings. Entrepreneurship is the American dream. But most people hesitate to take the plunge. Like them, you may worry that you don't have enough money, time, or experience to start and operate your own small business.
Michelle insists that there is always time to start your own business, even if you're a single mother and a full-time college student. Michelle should know; at age nineteen, she started her own business while attending college and caring for her daughters -- Angela, three years old, and Erica, age eighteen months -- and her newborn son, Kristian. Before she started her clothing resale company, La Mode, Michelle knew nothing about running a business and had very little money. When I met Michelle, I thought she had tremendous natural elegance and poise, but it was clear that she was living a difficult life as a single mother of three children. Today, she's a successful entrepreneur.
Like Michelle, most Americans earn money by working in business. Business is the buying and selling of products and services in order to make money. Someone who earns a living by working for someone else's business is an employee of that business.
There are many different kinds of employees. At Ford Motor Company, for instance, some employees build the vehicles, some sell them, and some manage the company. But they all have one thing in common -- they do not own the business, they work for others who do.
Entrepreneurs, in contrast, are both owners and employees. An entrepreneur is responsible for the success or failure of his or her business.
Sell Something for More Than It Costs You to Buy (or Make) It
Michelle loved fashionable clothes, but she lived in New Bedford, Massachusetts. The stores in New Bedford didn't always sell the latest fashions, and, when they did, they
……
