Strategies for Asia Pacific: Building the Business in Asia, Third Edition

商家名称	信用等级	购买信息	订购本书
		Strategies for Asia Pacific: Building the Business in Asia, Third Edition
		Strategies for Asia Pacific: Building the Business in Asia, Third Edition

基本信息·出版社：Palgrave Macmillan
·页码：320 页
·出版日期：2006年02月
·ISBN：1403916950
·条形码：9781403916952
·装帧：平装
·正文语种：英语
·外文书名：亚太战略

内容简介 First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies.
作者简介 Philippe Lasserre is Emeritus Professor of Strategy and Asian Business and Hellmut Schutte is Senior Affiliate Professor of International Management and Dean of Asia Campus, both at INSEAD in Singapore.

媒体推荐 Review
Praise for the previous edition:
"[T]his is an excellent one-volume survey of the commerce and business practices in the Far East."--The European

Product Description
First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies.

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