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The Worst-Case Scenario Business Survival Guide: How to Survive the Recession, H |  |
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The Worst-Case Scenario Business Survival Guide: How to Survive the Recession, H | |
This book could save your business!
Since 1999, the Worst-Case Scenario survival handbooks have provided readers with real answers for the most extreme situations. Now, in a time of economic crisis, the bestselling series returns with a new, real-world guide to avoiding the worst business cataclysms.
Here, you'll find solutions for the most dangerous, deadly situations your business will ever encounter-whether those crises relate to finance, human resources, strategy, sales and marketing, or the executive suite. This book is no joke-and you won't find any buzzwords or fables about fictitious CEOs in here-just expert advice and step-by-step info on what to do when you're facing a true business nightmare. You'll learn how to
Stay in business when you can't make payroll Fend off an employee coup Perform emergency surgery on your overhead Deal with nightmare customers And much, much more
Until now, there's never been a clear, step-by-step guide to dealing with the sudden turns for the worst that can doom your business. The Worst-Case Scenario Business Survival Guide provides you the answers you need when disaster strikes-and what you must know to avoid the next one.
专业书评 From the Back Cover
Layoffs. Sales slumps. Dangerously low morale. Extreme cash tightness. Reorganizations.
It's a scary world out there. Times are as tough as they've been in decades. More than ever before, companies are struggling to make ends meet, having to cut costs, lay off employees, delay new endeavors—and focus almost exclusively on SURVIVAL. And until now, there's never been a good, clear, step-by-step guide for businesses facing such sudden turns for the worse.
THIS BOOK MAY SAVE YOUR BUSINESS.
Written by WORSE-CASE SCENARIO creator and entrepreneur David Borgenicht, bestselling new business superguru Mark Joyner, and many other business experts, you'll learn:
How to Stay in Business When You Can't Make Payroll
How to Fend Off an Employee Coup
How to Perform Emergency Surgery on Your Overhead
And many more answers to the most dangerous situations your business will ever encounter. Most importantly, you'll get the basic training you need to make sure you're prepared—and that this NEVER HAPPENS AGAIN.
目录
Mark’s Introduction.
David’s Introduction.
CHAPTER 1: FINANCIAL EMERGENCIES.
How to Survive When You Can’t Make Payroll.
How to Perform Emergency Surgery on Your Overhead.
How to Get Cash Fast.
How to Collect from a Deadbeat Customer.
How to Renegotiate with Your Creditors.
Basic Training.
CHAPTER 2: HR EMERGENCIES.
How to Enact and Survive Layoffs.
How to Fire Someone.
Essential Advice for Firers.
How to Deal with a Complainer.
How to Deal with Nightmare Employees.
How to Fend Off an Employee Coup.
How to Restore Dangerously Low Morale.
Basic Training.
CHAPTER 3: PRODUCTIVITY EMERGENCIES.
How to Remove Productivity Leeches.
How to Fend Off Mission Drift.
How to Fend Off "Feature Creep".
How to Fend Off Death by Meeting.
How to Identify the True Priorities.
How to Resuscitate Innovation.
Basic Training.
CHAPTER 4: SALES AND MARKETING EMERGENCIES.
How to Create a Killer Ad—Yesterday.
How to Salvage a Failed Marketing Campaign.
How to Market without Money.
How to Sell When No One Is Buying.
How to Identify a Nightmare Customer.
How to Replace Your Number One Customer.
Basic Training.
CHAPTER 5: EXECUTIVE EMERGENCIES.
How to Articulate Your Vision.
How to Deliver Bad News.
How to Apologize to Anyone.
How to Avoid Getting a Divorce.
How to Deal with a Severe Brain Fog (aka Lack of Focus).
Short but Sweet Scenarios.
Basic Training.
EPILOGUE.
"Get Your Mind Right" by Mark Joyner.
APPENDIX.
The "You’re Fired" Speech.
Announcing a Termination to Your Staff.
The Layoff Speech.
The "We Can’t Pay You on Time" Speech/E-Mail.
The All-Purpose Apology.
The Breakup/"It’s Not You, It’s Me" Speech for Business Relationships.
The "Down at Halftime" Pep Talk Formula.
Ten Great "Tough Time Pep Talk" Quotes.
The Rules of Good Negotiation.
The Four Business Exit Strategies.
Quick Cash Generation Tactics.
About the Experts.
Index.
About the Authors.
Acknowledgments.
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