基本信息·出版社：HarperCollins Publishers Inc ·页码：256 页 ·出版日期：1997年10月 ·ISBN：0887308333/9780887308338 ·条形码：9780887308338 · ...
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From Mind to Market: Reinventing the Retail Supply Chain |
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From Mind to Market: Reinventing the Retail Supply Chain |
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基本信息·出版社：HarperCollins Publishers Inc
·页码：256 页
·出版日期：1997年10月
·ISBN：0887308333/9780887308338
·条形码：9780887308338
·版本：第1版
·装帧：精装
·开本：32开 Pages Per Sheet
·外文书名：从想法到市场: 重建零售供应链
内容简介 In From Mind to Market, Blackwell shows how and why reinventing the retail supply chain can make or break a company's profitability in the new economy. When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders as well. From Mind to Market explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.
As the middle class continues to shrink, retail space remains overbuilt, and consumers are ever more savvy and increasingly pressured by time constraints, it is no wonder that suppliers, manufacturers, wholesalers, retailers, and small business owners nationwide are searching for the way to dominate today's - and tomorrow's - marketplace. The answer lies in mastering the demand chain and in gaining the ability to penetrate the mind of the consumer.
In the tradition of the bestselling Built to Last and The Discipline of Market Leaders, From Mind to Market features visionary companies such as Manco, ServiceMaster, The Gap, and JCPenney - companies whose demand-chain leadership is helping them to create the marketplace of the twenty-first century - and illustrates the cutting-edge concept of demand-chain management and its role in revolutionizing retailing in the new millennium.
Amazon.com
Roger D. Blackwell, an Ohio State University marketing professor and Fortune 500 consultant, believes that nothing short of a "radical reinvention of retail" will suffice in the hypercompetitive marketplace expected in the future. From Mind to Market: Reinventing the Retail Supply Chain is his prescription for 21st-century success. His strategy involves getting into the heads of consumers, accurately anticipating their needs, and then quickly meeting them with effectively developed products and services. Blackwell illustrates his points with examples from companies that already employ such practices, including Kinko's, The Limited, and Banc One Corporation.
From Library Journal
Blackwell (marketing, Ohio State Univ.) explains how the old linear supply chain (manufacturer to distributor to retailer to consumer) has been supplanted by a consumer-driven demand chain. Up and down the line the question becomes, "What does the consumer want?" Blackwell illustrates this point with examples from a variety of successful but diverse businesses, from Ford with its Taurus to F. Rees, a clothing store in Mount Airy, North Carolina, which attracts customers from all over the world. From large businesses to small, the lessons of quality and service are repeated. This quite readable book has something to teach not only those engaged in business but anyone whose work involves serving the public and meeting its needs. Recommended for public and academic business collections.?Joseph C. Toschik, Half Moon Bay Lib., El Granada, Cal.
Book Dimension
Height (mm) 241 Width (mm) 165
作者简介 Roger D. Blackwell, a professor at Ohio State University, has appeared on
CBS This Morning and is often cited in
Business Week, USA Today, Forbes, and
The Wall Street Journal. He lives in Columbus, OH.
媒体推荐 书评
Amazon.com Roger D. Blackwell, an Ohio State University marketing professor and Fortune 500 consultant, believes that nothing short of a "radical reinvention of retail" will suffice in the hypercompetitive marketplace expected in the future.
From Mind to Market: Reinventing the Retail Supply Chain is his prescription for 21st-century success. His strategy involves getting into the heads of consumers, accurately anticipating their needs, and then quickly meeting them with effectively developed products and services. Blackwell illustrates his points with examples from companies that already employ such practices, including Kinko's, The Limited, and Banc One Corporation.
From Library Journal Blackwell (marketing, Ohio State Univ.) explains how the old linear supply chain (manufacturer to distributor to retailer to consumer) has been supplanted by a consumer-driven demand chain. Up and down the line the question becomes, "What does the consumer want?" Blackwell illustrates this point with examples from a variety of successful but diverse businesses, from Ford with its Taurus to F. Rees, a clothing store in Mount Airy, North Carolina, which attracts customers from all over the world. From large businesses to small, the lessons of quality and service are repeated. This quite readable book has something to teach not only those engaged in business but anyone whose work involves serving the public and meeting its needs. Recommended for public and academic business collections.?Joseph C. Toschik, Half Moon Bay Lib., El Granada, Cal.
Copyright 1997 Reed Business Information, Inc.
From AudioFile This is a smart book for serious business people. Roger Blackwell, consultant to various Fortune 500 companies and Professor of Marketing at Ohio State University, prescribes what seems like a simple theory: Know who your customers are, know what they want, figure out how to give it to them faster and cheaper, and know how customers use your product. Blackwell stresses that the companies that learn how to collect information from their customers and then act upon that information by doing the right things right are the ones that will survive. "Don't just listen, really listen," Blackwell implores. The book's case studies involve companies such as The Limited, Banc One, Kinko's, Max and Erma's, and Wal-Mart. Dennis McKee reads with enthusiasm, and Blackstone Audio's fine packaging deserves mention. One can proudly display Blackstone's product on one's bookshelf, as opposed to the cheap throw-away packaging so many bigger publishers cynically hoist upon their customers. M.D.B. © AudioFile 2001, Portland, Maine--
Copyright © AudioFile, Portland, Maine --This text refers to the Audio Cassette edition. 目录 Acknowledgments
Foreword
Introduction
1 Consumer-Driven Demand Chains
1
2 Meeting the Needs of Today's Consumers
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