Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers

商家名称	信用等级	购买信息	订购本书
		Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers
		Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers

基本信息·出版社：John Wiley & Sons
·页码：304 页
·出版日期：2008年07月
·ISBN：0470247533
·条形码：9780470247532
·装帧：精装
·正文语种：英语
·外文书名：喷灌设备营销: 始终吸引并留住客户的52条承诺法则

内容简介 在线阅读本书

You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real–life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty–two business–building ideas will inspire you to take immediate action and develop a marketing mindset.
作者简介 Phil Fragasso is a marketing expert with more than twenty–five years of marketing experience in the high–tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I–Pension LLC.
专业书评 Praise for MARKETING for RAINMAKERS

"In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd."
—Todd Clarke, President, CLS Investment Firm

"Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to companies of all sizes. Phil's approach to marketing has always been creative, effective, and irreverent—but never irrelevant."
—Charles Salmans, Principal, Global Public Relations, Mercer

"Effective marketing is less about what you do and more about how you think. Phil's book provides a strong foundation to build a marketing mindset that will help set you apart from the competition."
—Karen Kaplan, President, Hill Holliday

"Phil's years of experience in marketing are evident in this incredibly comprehensive, easy-to-use guide for marketing practitioners at all levels."
—Christy White, Principal, Cogent Research, LLC

"Old-school marketing still reigns supreme—except in the minds of a small number of innovative marketers like Phil Fragasso. Phil has an innate ability to put himself in the place of the customer and drive marketing programs that engage and inspire."
—Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding

"Marketing for Rainmakers offers a brilliant and long-needed compilation of good old-fashioned common sense, coupled with Phil's penetrating insight—masterfully placed in one entertaining and informative narrative. What a gift; what an opportunity!"
—Marcia S. Wagner, President, The Wagner Law Group

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