Strategic Management: Concepts and Cases
基本信息·出版社：South-Western, Div of Thomson Learning ·页码：992 页 ·出版日期：2006年08月 ·ISBN：0324364334 ·条形码：9780324364330 ·装帧 ...
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基本信息·出版社：South-Western, Div of Thomson Learning
·页码：992 页
·出版日期：2006年08月
·ISBN：0324364334
·条形码：9780324364330
·装帧：平装
·正文语种：英语
·外文书名：战略管理手册
内容简介 "Strategic Management: Competitiveness and Globalization 7th Edition" provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a unique model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. Throughout the text carefully selected examples and highlights help put the ideas presented into context. The text's stunning four color design, illustrative models and figures also helps to focus students attention on the key points. In addition to the concepts portion, the text includes 35 compelling case studies or you can easily build your own case selections from premier providers such as Harvard, Ivey, and Darden.
