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The Chinese Tao of Business: The Logic of Successful Business Strategy |  |
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The Chinese Tao of Business: The Logic of Successful Business Strategy | |
The Chinese Tao of Business offers guidance to compete successfully against local companies and in foreign markets through: Unique insights into Chinese bus iness strategy, including its origins and influencing factors; Insightful perspectives on the evolution of China’s market and business environments; Incisive analysis of Eastern and Western strategic decision–making styles and how they differ; Cogent identification of hidden and overt threats, pitfalls and opportunities that Western companies face in China and how to plan for them; Effective direction through an Adaptive–Action Road Map (ARM) for successful business strategies in China and the global economy.
作者简介 George T. Haley (PhD, University of Texas at Austin) is Professor of Marketing and International Business at the University of New Haven in the USA. Active in managerial development, he is a public speaker and consultant for corporate executives and government policy–makers worldwide, offering his expertise on Asian and other emerging economies, technology management and B2B marketing. An award–winning author, he has published more than 90 books, journals articles and research papers and can be contacted at gthaley@asia–pacific.com or tel/fax 212–208–2468.
Usha C. V. Haley (PhD, New York University) is Professor of Management at the University of New Haven in the USA . She consults on strategic management and foreign direct investment with several corporations worldwide, and her research has been profiled extensively in the major business media such as the Wall Street Journal and the Economist. She has published more than 90 journal and research articles and 6 books on international and Asian business issues. She can be contacted at uhaley@asia–pacific.com or tel/fax 212–208–2468.
Chin Tiong Tan (PhD, Pennsylvania State University) is the Provost of Singapore Management University in Singapore. A business advisor and consultant, and active in management development, Professor Tan has worked with companies like Singapore Airlines, Standard Chartered Bank, Swiss Bank Corporation, Inchcape, and Motorola. He is on the Board of Directors of several listed companies and has published more than 60 journal papers and co–authored many books.
媒体推荐 Review
"...my simple recommendation...is grasp this opportunity; read this book..." (dialogin.com, June 2006)
Vijay Mahajan, John P. Harbin Centennial Chair in Business, McCombs School of Business, University of Texas at Austin & Dean, Indian School of Business, Hyderabad, India
Stellar road map into the Chinese business mind that should benefit those studying the Chinese and those working with them.
Rob Westerhof, Chief Executive Office, Philips North America Region (previously, CEO, Philips East Asia Region)
Very successful in bringing in [China's] cultural history and connecting it to doing business in China...a must read...
Wall Street Journal, November 26, 2004
Intriguing...exhaustive [guide] to the minefield of making money in China...numerous helpful examples profiling foreign companies that have survived.
Harvard Business School Working Knowledge, November 1, 2004
Using the Tao as a metaphor...this book takes a practical and strategic approach to managing effectively in China.
编辑推荐 Review
"...my simple recommendation...is grasp this opportunity; read this book..." (dialogin.com, June 2006)
Vijay Mahajan, John P. Harbin Centennial Chair in Business, McCombs School of Business, University of Texas at Austin & Dean, Indian School of Business, Hyderabad, India
Stellar road map into the Chinese business mind that should benefit those studying the Chinese and those working with them.
Rob Westerhof, Chief Executive Office, Philips North America Region (previously, CEO, Philips East Asia Region)
Very successful in bringing in [China's] cultural history and connecting it to doing business in China...a must read...
Wall Street Journal, November 26, 2004
Intriguing...exhaustive [guide] to the minefield of making money in China...numerous helpful examples profiling foreign companies that have survived.
Harvard Business School Working Knowledge, November 1, 2004
Using the Tao as a metaphor...this book takes a practical and strategic approach to managing effectively in China.
