基本信息·出版社：Praeger Publishers Inc ·页码：256 页 ·出版日期：2004年08月 ·ISBN：0275980316 ·条形码：9780275980313 ·装帧：精装 ·正文语 ...
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Doing Business in the New China: A Handbook and Guide |
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Doing Business in the New China: A Handbook and Guide |
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基本信息·出版社：Praeger Publishers Inc
·页码：256 页
·出版日期：2004年08月
·ISBN：0275980316
·条形码：9780275980313
·装帧：精装
·正文语种：英语
内容简介 在线阅读本书
Provides an objective, unbiased portrait of the Chinese market for investors, managers on global assignments, and entrepreneurs.
--This text refers to the Paperback edition. 作者简介 BIRGIT ZINZIUS is a leading international consultant on business and management in Asia, especially China, where she lived and teached for several years. She is the founder and Managing Director of the Seminar for Intercultural Communication and International Management, and has published various books about China, its business and culture.
媒体推荐 "The book's ability to combine both "hard" and "soft" information in mutual support means that the business practicioner is well equipped with the Chinese roadmap to success."-Journal of Asian Business
编辑推荐 Review "The book's ability to combine both "hard" and "soft" information in mutual support means that the business practicioner is well equipped with the Chinese roadmap to success."-Journal of Asian Business
Review “This handbook provides a thorough overview of conducting business in China and will be a valuable resource for managers, investors, and consultants as well as academics and advanced students. Highly recommended. Upper-division undergraduate through professional collections.”–
Choice“The book's ability to combine both "hard" and "soft" information in mutual support means that the business practicioner is well equipped with the Chinese roadmap to success.”–
Journal of Asian Business“This book provides a detailed picture of today's China as it actually is, based on fact and experience. It shows why going into the Chinese market is not only important, but a success-oriented move, and it explains why one should not wait for political or humanitarian changes, which may not occur in the way the West is expecting. It is a handbook for investors, managers, entrepreneurs, consultants, and specialists.”–
Abstracts of Public Administration, Development and Environment.
