基本信息·出版社：Kultur International Films ·页码：256 页 ·出版日期：2002年03月 ·ISBN：0767908864 ·条形码：9780767908863 ·装帧：平装 ·正 ...
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Smart Choices: A Practical Guide to Making Better Decisions |
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Smart Choices: A Practical Guide to Making Better Decisions |
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基本信息·出版社：Kultur International Films
·页码：256 页
·出版日期：2002年03月
·ISBN：0767908864
·条形码：9780767908863
·装帧：平装
·正文语种：英语
·外文书名：聪明的选择
内容简介 Where should I live?
Is it time to switch careers?
What is the best course of action for me?
Decisions shape our experiences, from choosing which job offer to accept, to buying the right car, to selecting a good accountant. How do we know which choice is the smart one? How can we be consistent and confident in our decisions? In this book from the three leading authorities on decision-making, readers learn how to approach all types of decisions with a simple set of skills developed by professors from Harvard, MIT, and the University of Southern California.
Combining solid research with common sense and practical experience, this user-friendly guide shows readers how to assess deep-seated objectives, create a comprehensive set of alternatives, determine likely consequences, make tradeoffs, and grapple with uncertainty. Not only will readers learn
how to make decisions, they will learn how to make the
smartest decisions. For anyone caught at a confusing crossroad–whether you’re choosing between mutual funds or deciding where to retire–the
Smart Choices program will improve your decision-making abilities immediately, and make your life more rewarding and fulfilling.
作者简介 John Hammond, Ph.D., is a renowned management consultant and a former professor at both Harvard and MIT. Also the coauthor of
Strategic Market Planning, he lives in Lincoln, Massachusetts.
Ralph Keeney, Ph.D., is the author of
Value-Focused Thinking and runs a consulting practice in San Francisco, where he lives. He is also a professor at the University of Southern California.
Howard Raiffa, Ph.D., now professor emeritus , has taught the art and science of decision making and negotiations in the Schools of Business, Public Policy, Law, and Medicine at Harvard University for almost five decades. He is widely recognized as one of the founders of the field of decision sciences. He lives in Belmont, Massachusetts.
编辑推荐 Amazon.com Review Have you ever hired someone only to regret your decision two months later? or looked at your financial portfolio and wondered why you bought the stocks you did? In
Smart Choices, authors John S. Hammond, Ralph L. Keeney, and Howard Raiffa take the guesswork out of the decision-making process and offer a systematic approach to making the right choice. Most of us have problems making decisions, because we've never learned how. The authors write:
Despite the importance of decision making to our lives, few of us ever receive any training in it. So we are left to learn from experience. But experience is a costly, inefficient teacher that teaches us bad habits along with good ones. Because decision situations vary so markedly, the experience of making one important decision often seems of little use when facing the next.
Smart Choices outlines eight elements involved in making the right decision, from identifying exactly what the decision is and specifying your objectives to considering risk tolerance and looking at how what you decide on today influences what you may decide in the future. The book is full of real-life situations and scenarios that effectively illustrate each element of a good decision. If you think the topic of making the right choice is mundane or a simple matter of common sense, then think again.
Smart Choices will relieve you of the regret that so many of us carry because we didn't know how to "think it through."
--Harry C. Edwards --This text refers to the Hardcover edition. From Publishers Weekly In 1966, the Lovin' Spoonful had a #2 hit with "Did You Ever Have to Make Up Your Mind?" Two years later, Raiffa answered that question for a generation of academics with his book Decision Analysis, whose argumentAthat decision-making skills can be learned and applied as a discipline of their ownAmade Raiffa deeply influential in management and social science. Raiffa (a former professor at Harvard Business School), his longtime associate Hammond (a professor of management and engineering at the University of Southern California) and Ralph Keeney (The Art and Science of Negotiation) here explain decision-analysis techniques and stratagems for the benefit of nonspecialists. They provide substantial, straightforward explanations of concepts (risk tolerance, sunk costs, desirability curves) that sound arcane but may help readers to buy the right car, choose a mutual fund, decide on a school, or plan a vacation. Unfortunately, the lingo of self-help often substitutes for the jargon of management consulting, as when Raiffa's famous five decision steps become the trendy acronym PrOACT. And the example problems can seem clich?d, two-dimensional or implausible, even when based on fact. Nevertheless, recommendations like "Remember that the value of an incremental change depends on what you start with" and "Make sure your subordinates reflect your organization's risk tolerance in their decisions" are, at the least, good reminders that the logic of decision making is often counterintuitive; at best, they are an important, useful set of insights.
Copyright 1998 Reed Business Information, Inc.
--This text refers to the Hardcover edition. From Booklist The three authors, all of whom come from academic backgrounds and specialize in decision science, argue that "making smart choices is a fundamental life skill" that can be taught. They provide a practical model for decision making and demonstrate that it can be applied in both personal and business situations. They show that the key is to break the decision into its individual elements, identify those that are most important, and analyze potential outcomes. The authors also stress that decisions should be made before they turn into problems. Their so-called PROACTive approach can be broken down mnemonically. Identify the PRoblem, specify the Objectives, create Alternatives, understand the Consequences, and weigh the Trade-offs. Following these steps, one must clarify uncertainty, assess risks, and be aware of what other choices a decision might create. From choosing a career to planning an employee party, the authors use a wide range of examples to demonstrate their approach.
David Rouse --This text refers to the Hardcover edition. Review "In
Smart Choices, John Hammond, Ralph Keeney, and Howard Raiffa tell us in plain language how to make optimal decisions in our everyday lives. They combine one hundred collective years of experience in an exceptional resource that takes the reader step-by-step through problem formulation and final decision." ?Jerome P. Kassirer, editor-in-chief,
New England Journal of Medicine
"Throughout
Smart Choices, Hammond, Keeney, and Raiffa provide valuable insight and guidance on the inevitable and ongoing negotiation with yourself when facing a difficult decision. By following their effective, systematic process, anyone can make important personal or business decisions with greater clarity, confidence, and efficiency." ?Stephen J. Hemsley, former head of Strategy, Technology, and Operating Professional Service Lines, Arthur Andersen --
Review Review "In
Smart Choices, John Hammond, Ralph Keeney, and Howard Raiffa tell us in plain language how to make optimal decisions in our everyday lives. They combine one hundred collective years of experience in an exceptional resource that takes the reader step-by-step through problem formulation and final decision." –Jerome P. Kassirer, editor-in-chief,
New England Journal of Medicine
"Throughout
Smart Choices, Hammond, Keeney, and Raiffa provide valuable insight and guidance on the inevitable and ongoing negotiation with yourself when facing a difficult decision. By following their effective, systematic process, anyone can make important personal or business decisions with greater clarity, confidence, and efficiency." –Stephen J. Hemsley, former head of Strategy, Technology, and Operating Professional Service Lines, Arthur Andersen
