Cracking Creativity: The Secrets of Creative Genius
基本信息·出版社：Ten Speed Press ·页码：309 页 ·出版日期：2001年07月 ·ISBN：1580083110 ·条形码：9781580083119 ·装帧：平装 ·正文语种：英语 ...
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基本信息·出版社：Ten Speed Press
·页码：309 页
·出版日期：2001年07月
·ISBN：1580083110
·条形码：9781580083119
·装帧：平装
·正文语种：英语
·外文书名：创意的技术: 100位天才的9种思考习惯
内容简介 What exactly is creativity? Why do some people seem to have so much of it? Can their secrets be learned? In this trail-blazing book, internationally renowned business creativity expert Michael Michalko answers these questions and more, bringing life-changing techniques into everyone's reach. Michalko has researched and analyzed over 100 of history's greatest thinkers-from Leonardo da Vinci to Charles Darwin, Thomas Edison to Walt Disney-to show readers how creative people think and how to put their secrets to use. It's no wonder that Entrepreneur magazine lauded CRACKING CREATIVITY as "Required reading for anyone in business." Packed with practical exercises and strategies for stimulating creativity, this original book will literally revolutionize the way you think and open up a world of innovative solutions to challenges that you face every day.
作者简介 MICHAEL MICHALKO leads workshops and seminars on fostering creativity, facilitates think tanks, and consults with corporations worldwide. He lives in Churchville, New York.
编辑推荐 "Creative-thinking expert Michael Michalko offers a series of idea-inspiring resources and techniques. . . . CRACKING CREATIVITY is peppered with anecdotes and exercises to help push you to your creative limit." — How“Sometimes the craziest ideas are the most inspired. . . . "You don't have to score 1600 on the SATs or build your own computer to approach your craft with genius. . . .[this] book is filled with exercises that illustrate the benefits of looking at problems from different angles." — TheOrlando Sentinel"CRACKING CREATIVITY unveils the secrets of creative genius and brings life-changing creative techniques into everyone's reach. By comparing the thinking strategies of over 100 of history's most creative minds, the book shows readers how to approach problems with new vision and discover a world of innovative solutions to everyday challenges."—New Equipment Digest "CRACKING CREATIVITY delivers an arsenal of powerful creative thinking tools that can be used to tackle virtually any type of technical problem and create new ideas. The closest thing we have to a tactical instruction manual for thinking like a genius." —American Creativity Association
