From Assets to Profits: Competing for IP Value and Return

商家名称	信用等级	购买信息	订购本书
		From Assets to Profits: Competing for IP Value and Return
		From Assets to Profits: Competing for IP Value and Return

基本信息·出版社：John Wiley & Sons
·页码：320 页
·出版日期：2008年11月
·ISBN：0470225386
·条形码：9780470225387
·装帧：精装
·正文语种：英语
·丛书名：Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
·外文书名：从资产到利润: IP价值与回报的竞争

内容简介 在线阅读本书

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real–world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not–so–subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.
作者简介 Bruce Berman is CEO of Brody Berman Associates, Inc. in New York, the leading communications and consulting firm for intellectual property holders and managers. He has played a significant role in IP–related transactions and litigation and has helped to positively position billions of dollars in intellectual assets. His previous books include Making Innovation Pay and From Ideas to Assets, both highly acclaimed anthologies published by Wiley.
媒体推荐 "From Assets to Profits is the latest offering from the fertile and enthusiastic brain of Bruce Berman…Bruce--who has both edited and contributed to this volume--need little introduction or explanation in his field of expertise." (Ipfinance.blogspot, February 9th, 2009)

"…the book provides a detailed look at how IP assets work and what professionals need to know about them to succeed in today's competitive business environment." (ipreview.com, 2008)

"This book looks at how intellectual property assets work, what professionals need to know about them-and how recent developments are forcing businesses to re-examine their approach to innovation and performance." (Inventique, December 2008)
专业书评 Praise for From Assets to Profits Competing for IP Value & Return

"A timely collection of insights from a cast of leading experts whose experience spans the entire IP ecosystem. Mr. Berman's examination of IP assets and business models—and their myriad dynamics and dependencies—provides a compass that leads readers through a changing landscape."
—Damon C. Matteo, Vice President & Chief Intellectual Property Officer, Palo Alto Research Center, a subsidiary of Xerox Corporation

"What is most impressive about Bruce Berman's new book is that it provides a holistic approach to IP management. For most patent holders, IP needs to serve the business, not be it. As many of the contributors to From Assets to Profits point out, considerations such as relationships, alliances, and competitive advantage provide most companies greater ROI than the siren song associated with patent royalties. From Assets to Profits is a welcome addition to the best thinking about managing intellectual assets."
—Marshall Phelps, Corporate Vice President for IP Policy & Strategy, Microsoft

"From Assets to Profits provides a road map for helping IP holders move from an exclusionary strategy to a more inclusive one for creating meaningful profits. Bruce Berman's valuable book helps readers step seamlessly into the shoes of an IP chieftain, investor, broker, open-network innovator, litigator, and economist."
—Bill Coughlin, President & CEO, Ford Global Technologies, LLC

"When it comes to articulating the value and importance of intellectual property, no one does it better than Bruce Berman. In his fourth book, From Assets to Profits, Berman continues this quest, demonstrating how to profit from IP with concrete examples and insights from the industry's foremost experts. Like his previous books, this is a must-read for all business and finance executives. Berman's books are as conceptually brilliant and as innovative as the people and content they cover."
—Steve Lozan, Investment Manager & IP Sector Specialist, Smith Barney

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