Strategic Marketing Problems: Cases and Comments
基本信息·出版社：Pearson Education ·页码：736 页 ·出版日期：2008年02月 ·ISBN：0132335719 ·条形码：9780132335713 ·装帧：平装 ·正文语种：英 ...
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Strategic Marketing Problems: Cases and Comments |
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基本信息·出版社：Pearson Education
·页码：736 页
·出版日期：2008年02月
·ISBN：0132335719
·条形码：9780132335713
·装帧：平装
·正文语种：英语
内容简介 For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
The premier marketing strategy and management casebook in the world.
