Commercialization of Innovative Technologies: Bringing Good Ideas to the Marketp

商家名称	信用等级	购买信息	订购本书
		Commercialization of Innovative Technologies: Bringing Good Ideas to the Marketp
		Commercialization of Innovative Technologies: Bringing Good Ideas to the Marketp

基本信息·出版社：WileyBlackwell
·页码：252 页
·出版日期：2008年04月
·ISBN：047023007X
·条形码：9780470230077
·装帧：精装
·正文语种：英语
·外文书名：创新技术的商品化: 把好的主意付诸实施

内容简介 在线阅读本书

This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from technologists throughout the commercialization process.
作者简介 C. Joseph Touhill, PhD, PE, DEE, is President of Touhill Technology Management Corp., which specializes in environmental technology and management consulting. Dr. Touhill has been an engineering manager of major projects for more than forty years, twenty–three of which he served as Chief Executive Officer. He is a Fellow of both the AIChE and ASCE and is the author of more than eighty books and journal articles.

Gregory J. Touhill, MS, is Commander, 81st Training Wing, Keesler Air Force Base,Biloxi, Mississippi. Colonel Touhill led the team that was awarded the 2006 U.S. Air Force Science and Engineering Achievement Award.

Thomas A. O′Riordan, MS, is Director of the Omaha field office of the Raytheon Co.,where he manages major programs focusing on preservation of national security. General O′Riordan also has thirty–two years of distinguished service with the United States Air Force as a command pilot and as Commander of the USAF Personnel Center.
媒体推荐 "The authors and the publishers should be congratulated for preparing such a comprehensive and informative book." (The Hebrew University of Jerusalem, 2008)
专业书评

Your blueprint for successful entrepreneurship—from building an innovation team to bringing a product to market

There is no shortage of great technological ideas; however, having a great idea is no guarantee of a successful product. This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edgeby enabling you to start off with a solid foundation and strategy. Commercialization ofInnovative Technologies focuses on three core areas that set the stage for successful commercialization:

Developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs

Building a portfolio that spreads risk

Leveraging input from technologists throughout the commercialization process

The first three chapters of the book deal with key strategic issues. Here you discover the characteristics to look for in recruiting members of your innovation team and how to deal with each member's idiosyncrasies. You also get expert guidance for developing and executing a winning strategic plan.

The next chapters deal with hands-on tactical issues such as how to find, fund, assess, develop, design, and demonstrate innovative technologies. The final two chapters focus on steps after successful commercialization, including further improvements to the technologies.

This book provides the real-world guidance and wisdom that investors, inventors, entrepreneurs, and managers need to bring innovative technologies to market. It is also ideal as a textbook for management and engineering courses in entrepreneurship.

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