Strategy Bites Back: It is a Lot More, and Less, Than You Ever Imagined

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		Strategy Bites Back: It is a Lot More, and Less, Than You Ever Imagined
		Strategy Bites Back: It is a Lot More, and Less, Than You Ever Imagined

基本信息·出版社：Financial Times Prentice Hall
·页码：240 页
·出版日期：2008年11月
·ISBN：0273721844
·International Standard Book Number：0273721844
·条形码：9780273721840
·EAN：9780273721840
·装帧：平装
·正文语种：英语

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SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way. Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button. Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy. *Strategy as a Little Black Dress *Forecasting: Whoops! *Management and Magic *Strategy and the Art of Seduction *The Soft Underbelly of Hard Data *Strategy as destiny *Jack Welch on Planning *The Seven Deadly Sins of Planning *Strategy One Step at a Time and many, many more. Why not have a good time reading a strategy book for a change?
作者简介 Henry Mintzberg Henry Mintzberg normally bites back on issues of management, organization, and corporate social irresponsibility (i.e., shareholder value), as well as management education and strategy. (Managers not MBAs, with Berrett-Koehler in the US and Financial Times Prentice Hall in Europe was his last book.) He managed to get a PhD in management at MIT and has slipped about 130 articles past unsuspecting editors. He is the Cleghorn Professor of Management Studies at McGill University. Bruce Ahlstrand Bruce Ahlstrand likes to prospect for strategy gems in unlikely places - from the game of Texas Hold'em to the Greek tragedies. He is devoted to developing new and creative ways of teaching business strategy and has never met a case study that he liked. He has a D.Phil. from Oxford University and a M.Sc. from the London School of Economics. Bruce is the author of The Quest for Productivity (Cambridge University Press) and co-author of Human Resource Management in the Multi-Divisional Company (Oxford University Press). He is a professor of management at Trent University in Ontario, Canada. Joseph Lampel Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question. He first began to suspect this terrible truth during the long journey that produced the Strategy Safari. Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief. Joe was awarded a PhD in management by McGill University for good behavior. He subsequently spent seven years at Stern School, NYU, trying to break into showbusiness. He currently resides at Cass Business School, City University London, an institution that happily accommodates his quest to find the answer to strategy's unanswerable questions. Henry, Bruce and Joe are also the authors of the bestselling Strategy Safari (Financial Times Prentice Hall).
目录
STRATEGY BITES BACK - CONTENTS 1. What's In A Word? What's in a Buzzword? Lucy Kellaway "Eenie, meenie, minie, mo " The Economist What is Strategy? John Kay Five P's for Strategy, Henry Mintzberg Beware of Strategy A. Inkpen and N. Choudhry 2. Swoted by Strategy The other Tower of Babel Joseph Lampel Strategy as a Little Black Dress Jeanne Liedtka The CEO as Strategist Michael Porter The manager as Orchestra Conductor? The Tortoise and the Hare: a fable for senior executives John Kay Jack's Turn Henry Mintzberg 3 STRATEGY CAREFULLY The Revolution in Strategic Planning - John Byrne Jack Welch on Planning - Jack Welch The Seven Deadly Sins of Planning - I. Wilson How To Build Scenarios - Lawrence Wilkinson Forecasting Whoops Plans in Case you are Stuck Karl Weick The creation Anonymous How to Plan A Strategy Speech of the Second Planning Session of the Eighth Central Committee of the Communist Party of Canada Mao Tse-tung Planning and Flexibility- Henry Mintzberg Management and Magic - M.L.Gimpl and S.R. Dakin 4. FIGURING STRATEGY Launching Strategy - Henry Mintzberg Positioning the Derriere (Japanese Masters Get Closer to the Toilet Nirvana) - James Brooke The Soft Underbelly of Hard Data - Henry Mintzberg The glory of numbers Reversing the Images of the Growth Share Matrix - John Seeger 5. A VISION OF STRATEGY To see or not to see Imaging Strategy Henry Mintzberg and Frances Westley Strategic Thinking as "Seeing" - Henry Mintzberg Seeing a Symphony The problem with problems Smullyan Marketing Myopia - Henry Mintzberg Recognizing the CEO as an Artist - Patricia Pitcher Reflections of An Entrepreneur - Richard Branson Entrepreneurship and Planning - A. Bhide Managing quietly Henry Mintzberg What My Mother Taught Me About Strategy - Joseph Lampel 6. INSIDE THE STRATEGIST'S HEAD Biases and Limitations of Judgment: Humans - Spyros G. Makridakis Biases and Limitations of Judgment: animals Everything I Need to Know About Strategy I Learned at the National Zoo - Jeanne Liedtka The Man Vs the Machine Charles Krauthammer Think Like a Grandmaster Kotov The Emperor's New Suit - Hans Christian Anderson Turning Your Business Upside Down (Management expert Gary Hamel talks with Enron's Ken Lay about what it's like to launch a new strategy in the real world). - Gary Hamel 7. STRATEGY A STEP AT A TIME Good managers Don't Make Policy Decisions H. Edward Wrapp Backing into a brilliant strategy We Need More Flies Making Strategy and Fewer Bees - Gordon Siu Grow Strategies Henry Mintzberg Strategies that Learn Gary Hamel Strategy up and down Book Review of Robert Burgelman's Strategy as Destiny - H. Schachter Talk the Walk - Karl Weick How to fight strategic wars - Napolean and One from Wellington Looking a few steps back 8. STRATEGY WITH THE GLOVES OFF AND THE HALO ON Chess In the Real World - Felix Holt Laws of Power - Robert Greene and Joost Elffers Planning as Public Relations - Henry Mintzberg Brinkmanship in Business - Bruce Henderson Strategy and the Art of Seduction - Jeane Liedtka Strategy is Culture is Strategy - Karl E. Weick Five Easy Steps to Destroying a Corporate Culture - Henry Mintzberg 9. FINAL FOOD FOR THOUGHT Be Your Body's Boss - Lucy Kellaway Recipes for Cooking Strategy
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