When Marketing Becomes a Minefield

商家名称	信用等级	购买信息	订购本书
		When Marketing Becomes a Minefield
		When Marketing Becomes a Minefield

基本信息·出版社：Harvard Business School Publishing
·页码：208 页
·出版日期：2004年05月
·ISBN：1591395054
·条形码：9781591395058
·版本：2004-05-01
·装帧：平装
·开本：32开 Pages Per Sheet
·丛书名：Harvard Business Review Management Dilemas
·外文书名：当市场变成一个雷区, 你将怎么做

内容简介 Book Description
PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour.

These thought-provoking guides present common managerial dilemmas and offer concrete advice from experts on how to resolve them—and help managers improve their own decision-making skills by encouraging them to come to their own conclusions.

Book Dimension
length: (cm)20.8 　　　 　　　　　 　　　　　 width:(cm)14.2

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