Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers

商家名称	信用等级	购买信息	订购本书
		Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers
		Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers

基本信息·出版社：Kaplan Business
·页码：208 页
·出版日期：2006年09月
·ISBN：1419505203
·条形码：9781419505201
·装帧：精装
·外文书名：抓住忠实的品牌拥护者

内容简介 在线阅读本书

Marketing experts Robert Witeck and Wesley Combs distill breaking research trends with their partner Harris Interactive and apply more than a decade’s client experience into the core insights of Business Inside Out.  While other books have focused on specific dimensions of the gay market—political concerns, social issues, and identity—this is the first-ever resource to provide a complete, real-world approach to targeting this valuable segment.

 

From building a strong business case and developing winning strategies, to designing the right media mix and measuring results, Business Inside Out gives business professionals the knowledge they need to capture the loyalty and wallets of customers in this powerful and still emerging niche market.

作者简介 Robert Witeck and Wesley Combs are co-founders of Witeck-Combs Communications, a consultancy representing Fortune 500 companies that serve the multi-billion dollar gay, lesbian, bisexual and transgender market.  Considered experts in their field, they have been named by the Gay Financial Network as two of the most respected gay business leaders in America, and featured in a Fortune Magazine photo spread.  American Demographics Magazine has recognized this dynamic duo among the top 25 individuals over the past 25 years who have made the biggest difference in demographics, market trends and consumer niches.  Worldwide media organizations such as CNBC, CNN, Reuters, the Associated Press, Ad Age, the New York Times and the Washington Post call upon them frequently to provide their viewpoints and discuss their pioneering work. 

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