基本信息·出版社：A Butterworth-Heinemann Title ·页码：712 页 ·出版日期：2006年10月 ·ISBN：0750683201 ·条形码：9780750683203 ·装帧：平装 · ...
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Gabay's Copywriters' Compendium- revised edition in paperback, Second Edition: T |
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Gabay's Copywriters' Compendium- revised edition in paperback, Second Edition: T |
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基本信息·出版社：A Butterworth-Heinemann Title
·页码：712 页
·出版日期：2006年10月
·ISBN：0750683201
·条形码：9780750683203
·装帧：平装
·正文语种：英语
内容简介 Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
- Provides a "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively
- Has been carefully designed to ensure the material can be accessed quickly and easily
- Easy to read layout will assist copywriters in finding appropriate help at any particular moment
作者简介 Jonathan Gabay is a trainer, coach and creative strategist, and has vast experience of marketing throughout his career, holding positions such as the Creative Director of the Direct Marketing division at Moorgate Plc, the Creative Marketing Group Head at Saatchi and Saatch plc, the Creative Marketing Director at DPA, and the Head of the Direct Marketing Division at GGA. Jonathan has acted as coach and mentor to some of Europe's leading creative companies such as Hawksmere training, Reed Training, Accenture, KPMG, Anderson Consulting, Sun Microsystems, Oracle, Vodafone, Creative Labs, Clearwater Communications, Barclays Bank, Hayes Modems, Turner Television, Nyman Libson, Paul YKK Zips, Computacenter, Compaq, and James Capel. He also works closely with the CIM. In five years he has addressed around 2000 leading marketers from top UK companies. Key roles include acting as an advisor on creativity and the Web to the Marketing Society, a copywriter on leading through-the-line-brands, and a Web creative strategist for leading e-markets. He is also a Media spokesperson on the Web and imaginative marketing.
