基本信息·出版社：Harvard Business School Press ·页码：138 页 ·出版日期：2008年04月 ·ISBN：1422121054 ·International Standard Book Number： ...
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Climate Change: What's Your Business Strategy? (Memo to the CEO) |
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Climate Change: What's Your Business Strategy? (Memo to the CEO) |
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基本信息·出版社：Harvard Business School Press
·页码：138 页
·出版日期：2008年04月
·ISBN：1422121054
·International Standard Book Number：1422121054
·条形码：9781422121054
·EAN：9781422121054
·装帧：精装
·正文语种：英语
·丛书名：Memo to the CEO
内容简介 在线阅读本书
Climate change is one of the most pressing challenges facing the world today. And increasingly, it's become a crucial business issue. How will you and your company respond?
In Climate Change: What's Your Business Strategy? Andrew Hoffman and John Woody provide concise and reliable advice to help you answer this question. Drawing from their extensive experience working with organizations to address issues of environmental sustainability, the authors explain the impact of climate change on businesses and present a three-step process for developing an effective climate-change strategy:
Determine your company's "carbon footprint" and the ways in which potential changes in policy and markets will affect how you position your products and services. Reduce your carbon footprint in ways that create new strategic advantages. Gain a seat at the policy-development table so you can begin influencing policy decisions that will affect your company.
Packed with cogent advice and examples of how organizations in a wide range of industries are adopting this process, Climate Change is your playbook for strategically addressing a complex problem that no company can afford to ignore.
From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.
作者简介 Andrew J. Hoffman holds multiple appointments at the University of Michigan, including Associate Director of the Erb Institute for Global Sustainable Enterprise. John G. Woody is Deal Associate at MMA Renewable Ventures, a renewable-energy firm in San Francisco, California.
媒体推荐 ...an excellent read...tailored for time-starved executives...tackles climate change as the business issue that it has fast become. --Green Business, May 2008
Chief executives can no longer brush off concerns about climate change but need to start figuring out how global warming -- and regulations intended to curtail it -- will affect their businesses. --Reuters, April 24, 2008
Andrew Hoffman and John Woody's new business book...tells corporations and businesses to get out from under the desk. It's time to start counting carbon. --CBCnews.ca, May 21, 2008
