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Cover Letters For Dummies |  |
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Cover Letters For Dummies | |
You’ve probably suspected that passive and sleepy cover letters merely hugging resumes won’t get you where you want to go. Especially in a shaky job market. The verdict’s in. Since the last edition of Cover Letters For Dummies, blazing fast change in tools, technology, and how hiring managers come calling and how we invite them to look us over, means big dramatic changes in our job messages.
In this exceptional handbook of contemporary job messages, you’ll discover fresh ways of thinking about cover letters that captain an entire team of new-style job messages.
作者简介 Joyce Lain Kennedy is a nationally syndicated careers columnist appearing in newspapers and on Web sites across the country. The author of seven career management books, she has more than 30 years of experience in the career field.
专业书评 From the Back Cover
Now completely updated for online and on-paper job search — the only guide to new-style letters that get you in the door
Go beyond the classic cover letter! Whether you're a new or experienced job hunter, this guide offers you fresh ideas for crafting a wide variety of engaging cover letters and innovative career marketing documents. You'll see how to stand out in today's fierce job market with savvier, higher-impact messages that cut through the competition.
Realize the clout of your cover letter — discover the surprising role your document plays in a successful job search
Build your marketing arsenal — from e-mail cover notes and resume combo letters, to online profiles and professional branding statements
Write your way to a job with great success lines — see how your letter should look and read, include the right targeted content, grab the reader's attention (and hold it), and keep the door open with a take-charge close
Apply the latest letter tactics — get strategies for replying to ads, prospecting, networking for job leads, and writing thank-you letters that clinch the job
Choose from more than 125 outstanding samples from top career professionals — including a mix of new-style, traditional, creative, friendly, hard-hitting, and clever letters
目录
Introduction.
Part I: Cover Letters and So Much More!
Chapter 1: News Flash: Cover Letters Are Grown Up and Have Kids.
Chapter 2: Creating Images Online for Now and Tomorrow.
Chapter 3: Special Marketing Messages Outrun Rivals.
Part II: Creating Compelling Communications.
Chapter 4: Writing Your Way to a Job.
Chapter 5: Language That Snap-Crackle-Pops.
Chapter 6: Great Lines for Success.
Chapter 7: Job Seeker’s Skills Finder.
Part III: Job Letters: Sample the Best.
Chapter 8: Job Ad Reply Letters.
Chapter 9: Broadcast and Prospecting Letters.
Chapter 10: Networking Letters.
Chapter 11: Resume Letters.
Chapter 12: Thank-You and Follow-Up Letters.
Part IV: Online Messages: Sample the Best.
Chapter 13: Branding Statements and Online Profiles.
Chapter 14: E-Mail Cover Notes.
Part V: The Part of Tens.
Chapter 15: Ten Urban Legends to Toss.
Chapter 16: Ten Tips for Top-Rated Online Profiles.
Appendix: Directory of Job Letter Writers.
Index.
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