Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value a

商家名称	信用等级	购买信息	订购本书
		Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value a
		Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value a

基本信息·出版社：Jossey-Bass
·页码：320 页
·出版日期：2008年11月
·ISBN：0470293705
·条形码：9780470293706
·装帧：精装
·正文语种：英语
·丛书名：J-B International Association of Business Communicators
·外文书名：战术透明度: 透明度策略编制与实施的行政指南

内容简介 在线阅读本书

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step–by–step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty–first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency.

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作者简介 Shel Holtz, an accredited business communicator, is a principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Aetna, John Deere, General Mills, USAA, Applied Materials, Symantec, Raytheon, World Bank, Petrobras, Disney, FedEx, Freescale Semiconductor, and more. He is the author of five communication–related books.

John C. Havens is vice president of business development for BlogTalkRadio.com. His About.com Guide to Podcasting show has featured interviews with hundreds of new media′s leading minds. Previously, he was a professional actor, appearing in such films and TV shows as The Thomas Crown Affair, Law & Order, and Spin City.

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