基本信息·出版社：Crown Business ·页码：320 页 ·出版日期：2006年05月 ·ISBN：0609610899 ·条形码：9780609610893 ·装帧：精装 ·正文语种：英语 ...
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The Secret Language of Competitive Intelligence: How to See Through and Stay Ahe |
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The Secret Language of Competitive Intelligence: How to See Through and Stay Ahe |
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基本信息·出版社：Crown Business
·页码：320 页
·出版日期：2006年05月
·ISBN：0609610899
·条形码：9780609610893
·装帧：精装
·正文语种：英语
·外文书名：竞争情报的密语
作者简介 Leonard M. Fuld, the founder and president of Fuld & Company and cofounder of the Fuld Gilad Herring Academy of Competitive Intelligence, was called “the undisputed dean of competitive intelligence” by
Fast Company. His articles have been published in leading publications, including the
Wall Street Journal,
Harvard Business Review, and
Journal of Business Strategy. Mr. Fuld and his firm have also been profiled in the
New York Times,
The Economist,
Fast Company,
Newsweek, and
Investors Business Daily, and he has appeared on the
Today show and
Marketplace.
编辑推荐 Review “One of the most important - and toughest - jobs of a manager is "seeing through" the competition: understanding the strategy, cost structure and pricing models of the companies that you bump up against in the marketplace. Leonard Fuld's new book offers approaches and insights into solving a problem which bedevils managers at every level.” —Robert Crandall, retired Chairman and CEO of American Airlines
“Leonard Fuld is the grandmaster of this kind of competitive intelligence work. He knows all about how companies engage in denial and need what he calls a moment of ‘competitive clarity.’ This book walks the reader through his techniques in very clear language. Yet it imparts an extremely sophisticated understanding of how to understand what the competition is doing.” —William J. Holstein, Editor in Chief of
Chief Executive"Leonard Fuld is the guru of competitive intelligence. In his new book, he shows your company how to anticipate competitors' moves, through war games and other methods. His stories and ideas will make you question whether you're doing an adequate job of staying ahead of the competition." —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"My challenge as an executive is digesting gobs of loose data. One of the great benefits of Leonard Fuld's
The Secret Language of Competitive Intelligence, is to figure out how to filter that data and understand what it really means." —Dr. Ku-Hyun Jung, President, Samsung Economic Research Institute
“A big part of every executive's job is having a clear-eyed realistic understanding of the marketplace. Yet, the problem, as Leonard Fuld says, is that every market is full of ‘distortions, rumors and smoke screens.’ What he does in
The Secret Language of Competitive Intelligence is provide potential solutions to the problem with practical tools for separating fact from fiction and the wheat from the chaff. The result is a methodology for understanding whether the competition you face is mediocre, weak or strong, what its future plans are and the steps you need to take to be successful. In short, a smart, easy-to-use set of ideas for how to get the information you need to make the decisions you must.” —Yang Yuanqing, Chairman of the Board, Lenovo Group Ltd
