The Snowball: Warren Buffett and the Business of Life

商家名称	信用等级	购买信息	订购本书
		The Snowball: Warren Buffett and the Business of Life
		The Snowball: Warren Buffett and the Business of Life

基本信息·出版社：Bantam
·页码：832 页
·出版日期：2009年10月
·ISBN：0553384619
·International Standard Book Number：0553384619
·条形码：9780553384611
·EAN：9780553384611
·版本：Updated
·装帧：平装
·正文语种：英语
·外文书名：滚雪球:沃伦·巴菲特和他的财富人生

内容简介 《滚雪球: 沃伦·巴菲特和他的财富人生》这本巴菲特生平唯一授权的官方传记，以从未有过的视角，揭开了巴菲特的真实人牛。许多年来聚光灯下高大的“股神”终 于走下神坛，以他最平实的语言、最真诚的心，娓娓道来，讲述了他78午人生巾最触动人心的故事，分享了他60多年商业和投资生涯中最宝贵的经验。

1939午的冬天，9岁的巴菲特在院子里玩雪。他把少量的积雪铲到一块，揉成一个雪球，然后把它放在地上慢慢滚动，雪球越滚越大……

从此，巴菲特再也没有停下脚步，目光投向白雪皑皑的整个世界……

沃伦·巴菲特，我们这个时代硕果仪存的商业领袖和投资大师，甚至在死后还会影响后世50年的伟大人物，终于向我们敞开了他的心扉。

Here is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as “The Oracle of Omaha.”

Although the media track him constantly, Buffett himself has never told his full life story. His reality is private, especially by celebrity standards. Indeed, while the homespun persona that the public sees is true as far as it goes, it goes only so far. Warren Buffett is an array of paradoxes. He set out to prove that nice guys can finish first. Over the years he treated his investors as partners, acted as their steward, and championed honesty as an investor, CEO, board member, essayist, and speaker. At the same time he became the world’s richest man, all from the modest Omaha headquarters of his company Berkshire Hathaway. None of this fits the term “simple.”

When Alice Schroeder met Warren Buffett she was an insurance industry analyst and a gifted writer known for her keen perception and business acumen. Her writings on finance impressed him, and as she came to know him she realized that while much had been written on the subject of his investing style, no one had moved beyond that to explore his larger philosophy, which is bound up in a complex personality and the details of his life. Out of this came his decision to cooperate with her on the book about himself that he would never write.

Never before has Buffett spent countless hours responding to a writer’s questions, talking, giving complete access to his wife, children, friends, and business associates—opening his files, recalling his childhood. It was an act of courage, as The Snowball makes immensely clear. Being human, his own life, like most lives, has been a mix of strengths and frailties. Yet notable though his wealth may be, Buffett’s legacy will not be his ranking on the scorecard of wealth; it will be his principles and ideas that have enriched people’s lives. This book tells you why Warren Buffett is the most fascinating American success story of our time.


From the Hardcover edition.
作者简介 艾丽斯·施罗德 曾任摩根士丹利的董事总经理，因撰写伯克希尔·哈撒韦公司的研究报告而与巴菲特结识，而巴菲特也因为赏识她的洞察力、和掌握主题的能力，授权施罗德撰写他 的人生故事。生于德州，在得克萨斯大学奥斯汀分校获得学士及MBA学位。拥有会计师执照，目前与丈夫居住在康涅狄格州。

Author Alice Schroeder was a noted insurance industry analyst and writer who was a managing director at Morgan Stanley. She first met Warren Buffett when she published research on Berkshire Hathaway; her grasp of the subject and insight so impressed him that he offered her access to his files and to himself. Their friendship and mutual respect make her ideally positioned to write the The Snowball.

Ms. Schroeder was born in Texas, and she earned an undergraduate degree and her MBA at the University of Texas at Austin before moving east to work in finance. She is a former CPA and lives in Connecticut with her husband.


From the Hardcover edition.
媒体推荐 《滚雪球》提供了以往从未有过的深度分析，让读者透视巴菲特的性格和人生，并浓缩了那些使其获得非凡成功和声誉的原则及理念。它向读者呈现了巨大的成功、 卓越的领导力和慷慨的慈善家背后的巴菲特。本书记录了巴菲特的思想，其视角可以运用到生意中以及主导我们生活的日常决策中。
——《金融时报》

在金融危机的危险时刻，很有必要读读这本书。
——《福布斯》

在施罗德女士这本厚达900多页的书中，我们能够学到许多经验教训……从失败中汲取经验十分重要……许多人会说：下一次沃伦?巴菲特警告危机来临时，我们最好洗耳恭听。
——《华尔街日报》

对那些已经了解巴菲特故事的人来说，施罗德的这本书最引人注目之处就是它史诗般的视野。《滚雪球》比其他作品更加敏锐，它深入到心灵深处，挖掘了巴菲特的成功秘诀。
——美国《商业周刊》

这是一个典型的美国故事，讲述了一个完全靠自我奋斗而成功的人，并且在一些方面依然保持了自己的本色。这本书权威地展现了巴菲特非凡的一生，是所有资本家的《圣经》。
——《华盛顿邮报》

巴 菲特选择艾丽斯?施罗德为其作传真是明智之举……她具有高超的驾驭能力，纵横捭阖，收缩自如，将巴菲特的传奇故事娓娓道来，抽丝剥茧地梳理了他那盘根错节 的商业帝国。施罗德女士不仅对巴菲特的传奇人生了如指掌，同时也敏锐把握到了他对当前经济危机的精确预见。　　　　
——《纽约时报》

施罗德的这本书是 一本惊人的好书，之所以“惊人”，是因为她不仅仅详尽描述了巴菲特私人生活的细微之处，同时她的写作技巧娴熟，文笔优美，让这本书感人肺腑。尽管她明显得 到了巴菲特的鼓励和合作，但在评价他时依然直言不讳……从个人角度而言，巴菲特也许不是世界上最容易相处的人，但是他的一生却很值得研究。在施罗德的书 中，她找到了一个独特的视角来讲述他的故事。
——《人物周刊》

毫无疑问，本书详尽呈现了巴菲特无与伦比的商业成就，同时也讲述了一个独具 特色的美国成功故事，确立了他的伟大形象……那些根本不关心商业的人们也会着迷于他的传奇人生，一个儿时饱受母亲呵斥的邻家少年，长大后却仍然依赖女人们 的心理安慰—甚至当他成为这个世界上最为富有的人后，依然如是。
——《时代周刊》

“The mandatory book to read in these treacherous times of financial crisis.…A thoughtful and intimate biography of the globe’s wisest investor.” –Forbes

“Will mesmerize anyone interested in who Mr. Buffett is or how he got that way.” The Snowball tells a fascinating story.”–New York Times

“If the replication of any great achievement first requires knowledge of how it was done, then The Snowball, the most detailed glimpse inside Warren Buffett and his world that we likely will ever get, should become a Bible for capitalists.” —Washington Post

“Anyone who has been watching events unfold in recent months–which would be everyone–can now appreciate the wisdom of Buffett....The most authoritative portrait of one of the most important American investors of our time.”–Los Angeles Times

“Even people who don't care a whit about business will be intrigued by this portrait… Schroeder, a former insurance-industry analyst, spent years interviewing Buffett, and the result is a side of the Oracle of Omaha that has rarely been seen.” —Time Magazine

"Schroeder... has a meat-and-potatoes style that matches the homespun wisdom of her subject...Now more than ever, Buffett's emphasis on fundamentals seems like genius. It's the perfect moment for a great book on an immensely inspiring capitalist."—People, four stars

“Schroeder…is well equipped to elucidate Buffett’s deals…[and] Buffett’s life abounds with good stories.”—New Yorker

“You will learn a lot about one of the nation's most compelling and important men from reading The Snowball.” —Boston Globe

“In The Snowball, novice biographer Alice Schroeder gives us one of the most detailed, candid life stories ever published…It is almost impossible to stop reading.” —Christian Science Monitor

“A penetrating and personal look at the Oracle of Omaha…An astute, and at times riveting, read–especially now.”—BusinessWeek

“Everyone knows that in a deep and liquid capital market like that of the US, it is just about impossible to beat the stock market averages over anything more than the short term. But Buffett has been ahead of the curve for most of the past 50 years, making him one of the world’s richest people. Alice Schroeder’s massive authorized biography, The Snowball, provides some clues about how he’s done it.” —Financial Times

“In this startlingly frank account of Buffett’s life, Schroeder, a former managing director at Morgan Stanley–and hand picked by Buffett to be his biographer–strips away the mystery that has long cloaked the word’s richest man to reveal a life and fortune erected around lucid and inspired business vision and unimaginable personal complexity.” —Publishers Weekly

“This massive–and highly readable–text (produced with Buffett’s full cooperation) is an unvarnished and well-paced biography that is essential for all public and academic business collections.” —Library Journal

“For students of the Oracle of Omaha, or even those looking for a little reassurance during the crisis, Schroeder's book is a fascinating study of America's most successful investor.” —New York Post

“… Alice Schroeder’s accumulation of detail, her vivid, artless descriptions of people and places, and the resulting narrative fluidity make this a compelling book. It has the bouncing vitality of an early Sinclair Lewis novel…”—Times Literary Supplement

“If you've looked at your 401(k) statement and started to fear that everyone in financial markets is either greedy, predatory or incompetent, do yourself a favor. Take $35 out of the mattress and buy a copy of Alice Schroeder's The Snowball: Warren Buffett and the Business of Life. At a time like this, it's a real comfort: Buffet is living proof there's at least one wholly rational person managing money…an excellent and highly enjoyable look at the business titan.” —Houston Chronicle

“Ms. Schroeder does a good job of pulling…volunteered disclosures out of Mr. Buffett but her real contribution is her own investment expertise which enables her to make the convoluted financing schemes over the last 50 years understandable to lay readers and truly instructive to the business information junkie.” —Washington Times

“This is a fast-paced, precisely drawn profile of a man who, despite his high visibility in the financial world, isn’t someone we’ve known much about… We do now.” —Kansas City Star

“This massive—and highly readable—text (produced with Buffett’s full cooperation) is an unvarnished and well-paced biography that is essential for all public and academic business collections.”—LibraryJournal.com

"Top-notch biographies demand thorough research and crisp, finely honed writing. Schroeder exhibits both.... It's hard to imagine a more complete account of Buffett's life had he written it himself."—Buffalo News

“Riveting and encyclopedic.... The overall power of the story carries “The Snowball” forward. There is much to be learned from it.”—wsj.com

“[A] monumental biography ... Schroeder got the best access yet of any Buffett biographer ... she deals out marvelously funny and poignant stories about Buffett and the conglomerate he runs, Berkshire Hathaway.”—Forbes.com


From the Hardcover edition.
文摘 Chapter One

The Less Flattering Version

Omaha, June 2003

Warren Buffett rocks back in his chair, long legs crossed at the knee behind his father Howard’s plain wooden desk. His expensive Zegna suit jacket bunches around his shoulders like an untailored version bought off the rack. The jacket stays on all day, every day, no matter how casually the other fifteen employees at Berkshire Hathaway headquarters are dressed. His predictable white shirt sits low on the neck, its undersize collar bulging away from his tie, looking left over from his days as a young businessman, as if he had forgotten to check his neck size for the last forty years.

His hands lace behind his head through strands of whitening hair. One particularly large and messy finger-combed chunk takes off over his skull like a ski jump, lofting upward at the knoll of his right ear. His shaggy right eyebrow wanders toward it above the tortoiseshell glasses. At various times this eyebrow gives him a skeptical, knowing, or beguiling look. Right now he wears a subtle smile, which lends the wayward eyebrow a captivating air. Nonetheless, his pale-blue eyes are focused and intent.

He sits surrounded by icons and mementos of fifty years. In the hallways outside his office, Nebraska Cornhuskers football photographs, his paycheck from an appearance on a soap opera, the offer letter (never accepted) to buy a hedge fund called Long-Term Capital Management, and Coca-Cola memorabilia everywhere. On the coffee table inside the office, a classic Coca-Cola bottle. A baseball glove encased in Lucite. Over the sofa, a certificate that he completed Dale Carnegie’s public-speaking course in January 1952. The Wells Fargo stagecoach, westbound atop a bookcase. A Pulitzer Prize, won in 1973 by the Sun Newspapers of Omaha, which his investment partnership owned. Scattered about the room are books and newspapers. Photographs of his family and friends cover the c
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