基本信息·出版社：Harvard Business School Press ·页码：112 页 ·出版日期：2008年03月 ·ISBN：1422121488 ·International Standard Book Number： ...
| 商家名称 |
信用等级 |
购买信息 |
订购本书 |
|
|
 |
Manage the Media: Don't Let the Media Manage You (Memo to the CEO) |
 |
|
|
Manage the Media: Don't Let the Media Manage You (Memo to the CEO) |
|
基本信息·出版社：Harvard Business School Press
·页码：112 页
·出版日期：2008年03月
·ISBN：1422121488
·International Standard Book Number：1422121488
·条形码：9781422121481
·EAN：9781422121481
·装帧：精装
·正文语种：英语
·丛书名：Memo to the CEO
内容简介 在线阅读本书
Today's CEOs are facing a major communications problem: They're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue.
In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company?s communications skills, strengthen ties to the press, and manage those relationships effectively over the long-term. The incisive insights and practical suggestions in this book will help you learn how to take charge of any crisis situation. You can learn to repair your company's public image, and maintain goodwill with the community. Holstein offers you seasoned advice, including how to:
Make sure that your message is always heard
Work with coalitions of labor, environmental, religious and shareholder groups more effectively
Put press relations first
Establish and maintain positive relationships with the media
Manage the explosion of social media
Manage the Media (Don't Let the Media Manage You) is the resource you need now. Your reputation (and your company's) is depending on it.
From our new Memo to the CEO series-- solutions-focused advice from today's leading practitioners.
作者简介 William J. Holstein is an award-winning editor, author and journalist on subjects affecting chief executive officers and boards of directors. He writes for The New York Times, Fortune, Corporate Board Member, BusinessWeek Online and BNET.
