Business Principles and Management

商家名称	信用等级	购买信息	订购本书
		Business Principles and Management
		Business Principles and Management

基本信息·出版社：South-Western Educational Pub
·页码：736 页
·出版日期：2007年03月
·ISBN：0538444681
·条形码：9780538444682
·装帧：精装
·正文语种：英语

内容简介 BUSINESS PRINCIPLES AND MANAGEMENT 12E provides an introduction to business management concepts and principles in a realistic, investigative, and enriching manner. Business Operations are approached from the entrepreneurial and management perspective. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Explore the global dimension of business and possible career opportunities.
作者简介 James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies. He recently retired from North Carolina State University where he served as the coordinator of the graduate Training and Development Program for over 15 years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

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