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Generation Blend: Managing Across the Technology Age Gap |  |
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Generation Blend: Managing Across the Technology Age Gap | |
Rob Salkowitz is a writer and consultant specializing in the social implications of new technology. He has worked with leaders in the ITindustry, including Microsoft, to help formulate market strategy and articulate business goals. Rob is coauthor (with Dan Rasmus) of Listening to the Future: Insights from the New World of Work (published by Wiley). He lives and works in Seattle, Washington.
Praise for Generation Blend: Managing Across the Technology Age Gap
"There is no more important issue facing today's enterprise than the digital age gap. To avoid a generational clash and exploit the power of intergenerational collaboration and knowledge sharing, every organization needs to think differently. Generation Blend spells out clearly what your company needs to do to get it right."
—Don Tapscott, coauthor, Wikinomics and author, Growing Up Digital: The Rise of the Net Generation
"Salkowitz usefully explains how generational attitudes shape workers' responses to technologies in the workplace and offers practical recommendations for how organizations can respond to increase the success of technological innovation. He opens a discussion that will only rise in importance as the rising generation of Millennials enters the workplace in full force in the decade ahead."
—William Strauss and Neil Howe, authors of Generations: A History of America's Future and Millennials Rising: The Next Great Generation
"The dirty little secret of essentially every company is that their most critical asset is their people. Generation Blend is a uniquely powerful tool for grasping the forces that are driving the tumultuous changes afoot in today's workforce, and for managing with and through them most effectively. Rooted in the concrete lessons of case study, it draws important lessons for managers and decision-makers who must understand the future of the workplace—and that, I believe, means all of us. Generation Blend is must-reading for managers who mean to succeed over the next decade."
—Lawrence Wilkinson, Chairman, Heminge and Condell, and cofounder of Global Business Network
"Generation Blend presents timely data and analysis about the generations from a wide range of sources and is sure to become essential reading for people who want to understand and bridge the generational divide at work. If you want to engage, motivate, and retain young workers without driving the veteran workers away, then this book can help you."
—Penelope Trunk, business columnist, The Boston Globe and author, Brazen Careerist
"Rob Salkowitz turns traditional thinking upside down for a witty and enlightening look at the unique technological challenges facing today's workforce."
—Paul Andrews, technology columnist and author, How the Web Was Won
