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Blown to Bits: How the New Economics of Information Transforms Strategy |  |
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Blown to Bits: How the New Economics of Information Transforms Strategy | |
Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. Blown to Bits reveals how the spread of connectivity and common standards is redefining the information channels that link businesses with their customers, suppliers, and employees. Increasingly, your customers will have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and your competitors will pick off the most profitable parts of your value chain. Your competitive advantage is up for grabs.
To prepare corporate executives and entrepreneurs alike for a fundamental change in business competition, Evans and Wurster expand and illuminate groundbreaking concepts first explored in the award-winning Harvard Business Review article "Strategy and the New Economics of Information," and present a practical guide for applying them. Examples span the spectrum of industries--from financial services to health care, from consumer to industrial goods, and from media to retailing. Blown to Bits shows how to build new strategies that reflect a world in which richness and reach go hand in hand and how to make the most of the new forces shaping competitive advantage.
作者简介 Philip Evans is a Senior Vice President of The Boston Consulting Group in Boston. Thomas S. Wurster is a Senior Vice President of The Boston Consulting Group in Los Angeles. The authors are coleaders of The Boston Consulting Group's Media and Convergence Practice.
媒体推荐 "Blown to Bits commands attention." -- Financial Times, October 18, 1999
"Blown to Bits lets you look at your industry through a whole new lens.... If there is an information strategy opening in your industry, someone is going to fill it. Blown to Bits can give you the tools to make sure it's you." -- Atlanta Business Chronicle, October 29, 1999
"As an analysis of the impact of the communications revolution on the corporate world, this book is hard to better." -- The Economist, January 8, 2000
"The most thought-provoking analysis I have seen on phase two of the development of e-commerce comes from two Boston Consulting people, Philip Evans and Thomas Wurster. They say success in e-commerce will be determined by three factors: reach, richness and affiliation." -- Hamish McRae, The Independent, November 17, 1999
"There are a number of books today offering to explain the new economics of information, but most are replicative and similar in perspective. Evans and Wurster, from the Boston Consulting Group, provide a different perspective bordering on a seminal interpretation...This is groundbreaking stuff that will be prized by many of today's and most of tomorrow's business leaders." -- National Productivity Review, Winter 1999
编辑推荐 Philip Evans and Thomas S. Wurster think that the Internet can blow away practically any business, and in Blown to Bits, they examine how the new economy is "deconstructing" industries such as newspapers, auto retailing, and banking while creating new opportunities for others. They write that the "glue that holds today's value chains and supply chains together" is melting, and that even "the most stable of industries, the most focused of business models and the strongest of brands can be blown to bits by new information technology."
Evans and Wurster, both executives of the Boston Consulting Group, argue that the Internet demands new business strategies because it provides companies tremendous "reach" for customers without sacrificing "richness," or the quality of the information about products and services. The book shows how some businesses--Microsoft and Intuit in personal finance, Dell Computer in retailing, and the Automotive Network Exchange in manufacturing supply--are thriving amid a rapid expansion of connectivity and the widespread acceptance of new technical standards on the World Wide Web. Clearly written and tough-minded, Blown to Bits is required reading for business leaders, entrepreneurs, strategists, and others concerned about the new economics of the information age. --Dan Ring
专业书评 From the Publisher
"Management gurus tend to spice up their conversations and writings with silly new words and phrases, destroying perfectly good anecdotes with convoluted explanations. The Blown to Bits duo avoid these pitfalls, cleverly explaining how the Internet and other technological innovations are changing the basic structures of most industries and simply destroying the remainder."
From the Back Cover
"A variety of technologies-particularly those associated with the Internet-will disrupt many of today's companies and create opportunities for tomorrow's great companies to emerge. Blown to Bits, which frames how these technologies can break the historical trade-offs between richness and reach, provides an important strategic guide to any manager affected by disruptive technologies. I recommend it highly."
-Clayton Christensen, Professor of Business Administration, Harvard Business School, and Author of The Innovator's Dilemma
"In the new economics of information, industries will be deconstructed, but not destroyed; corporations will not become obsolete, but their present business definitions will. Blown to Bits is useful reading for those who want to understand and apply the new sources of competitive advantage."
-Jacques Nasser, President, Ford Motor Company
"Evans and Wurster show how information is the 'glue' that holds industries together and how the introduction of new navigators will melt this glue. Blown to Bits lays out the road map for newcomers such as eToys to compete. I recommend it to anyone aspiring to be a new navigator."
-Toby Lenk, President and CEO, eToys
"Blown to Bits is a manifesto for the reconstruction of business strategy in response to the deconstruction of information channels. Drawing examples from a wide variety of industries, the authors redefine the essence of business strategy for the Internet Age."
-Jean-Marie Messier, Chairman and CEO, Vivendi
"The brilliance of Blown to Bits lies in the authors' ability to take changes that are profound and complex and strip them down to their bare essence. Evans and Wurster empower readers to move from learning how the Internet is reshaping the business landscape to establishing their own competitive advantage."
-Shikhar Ghosh, Chairman and Cofounder, Open Market, Inc., and CEO, iBelong Networks
From Booklist
Boston Consulting Group veeps Evans and Wurster won a 1997 McKinsey Award for an article they wrote for the Harvard Business Review that became the basis of this book. Starting with a detailed account of the "near-demise" of the Encyclopaedia Britannica as an example, Evans and Wurster show how "the new economics of information will precipitate changes in the structure of entire industries and in the way companies compete." They emphasize the role information plays in every business, and they demonstrate that companies will no longer be forced to choose between "richness" (the quality of information) and "reach" (the number of people who share that information) in their marketing mix. Trade-offs between those two factors are no longer necessary because of increasing connectivity and growing standardization. As a result, organizational supply chains and value chains (the increments by which value is added to products and services) are being "blown to bits" and reconstituted into separate and new businesses. Among the examples the authors use to demonstrate their proposition are automobile dealerships, brokerage companies, and banks. David Rouse
目录
Preface 1. A Cautionary Tale 2. Information and Things 3. Richness and Reach 4. Deconstruction 5. Disintermediation 6. Competing on Reach 7. Competing on Affiliation 8. Competing on Richness 9. Deconstructing Supply Chains 10. Deconstructing the Organization 11. Monday Morning Notes Index About the Author
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