基本信息·出版社：John Wiley & Sons ·页码：290 页 ·出版日期：2005年03月 ·ISBN：0471662712 ·条形码：9780471662716 ·版本：第1版 ·装帧：精装 ...
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A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons |
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A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons |
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基本信息·出版社：John Wiley & Sons
·页码：290 页
·出版日期：2005年03月
·ISBN：0471662712
·条形码：9780471662716
·版本：第1版
·装帧：精装
·开本：16开 Pages Per Sheet
·外文书名：芝华士传奇
内容简介 在线阅读本书
A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet—two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world’s most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world’s favorite whiskies, and the story of the nation and families that made them so.
媒体推荐 "A Double Scotch tells the tale of how two tnen from farming stock, George Smith and James Chivas, found themselves as central figures in the birth of the modern whisky industry and who by hard work, hard-nosed determination-and sonic luck-created what were to become known as `brands.' The pace is fast, the tone light but punchy, wirty, and informed. Pacult has also uncovered facts chat have been ignored by ocher whisky scholars and along the way, punctures some of the myths which have sprung up around the drink. Pour yourself a drain and dive in."
－－Dave Broom Whisky journalist, Unitcd Kingdom
"Clear, concise, informative, and full of wonderful personalities, A Double Scotch is a fascinacing look at the distiller's arc and the business chat supports it. E Paul Pacult's research is meticulous and his storytelling fluent.I enjoyed it mightily- hat more could one want?"
- -David ondrich Esquire
编辑推荐 A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet—two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world’s most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world’s favorite whiskies, and the story of the nation and families that made them so.
目录 Foreword by Patrick Ricard
Preface:Sparks and Bonfires in Whiskyland
Acknowledgments
PART ONE:RASCALLY LIQUOR
Prologue:The Guid Auld Drink
1 A Magic of Locality
……
