Starring You!: The Insiders' Guide to Using Television and Media to Launch Your

商家名称	信用等级	购买信息	订购本书
		Starring You!: The Insiders' Guide to Using Television and Media to Launch Your
		Starring You!: The Insiders' Guide to Using Television and Media to Launch Your

基本信息·出版社：HarperEntertainment
·页码：288 页
·出版日期：2007年07月
·ISBN：0061171123
·条形码：9780061171123
·装帧：平装
·正文语种：英语
·外文书名：教你成为明星: 利用电视和媒体宣传你的品牌, 公司和自己之内幕指南

内容简介 在线阅读本书

Today, with thousands of TV hours to fill, there's room on television for virtually every product, service, and personality—and no one understands that better than producers Marta Tracy and Terence Noonan. Their one-of-a-kind handbook shows you how to make your dreams of on-screen success come true—whether that dream is to appear on reality television, to showcase your catering skills on The Martha Stewart Show, to promote your flower shop on a local morning show, or to launch a thousand different TV-centered personal or professional goals. Starring You! outlines everything you need to market your business, product, point of view, or yourself, including:

How to write the perfect pitch How to build and maintain relationships with producers How to become a regular guest . . . or even the host of your own show
作者简介

Marta Tracy created and launched the Style Network and was one of the original creators of E! Entertainment Television. She developed TV content with Matt Lauer, Elizabeth Hasselbeck, and Howard Stern, among others.

编辑推荐 From Publishers Weekly
The subtext of this media primer for businesspeople by two veterans of various TV shows is far more interesting than the actual content. Not only do the authors take it for granted that most individuals want to appear on television, but they argue that the very skills that position one for a closeup have universal application beyond electronic exposure. Learning to define yourself as a brand, clarify your message, and convince someone that your idea is worth paying attention to (or, eventually paying for) in a crisp, concise way are valuable tools whether you want to get on television, become head of your PTA, or land that dream job, they coo. They lay out a fairly unsurprising collection of lessons such as familiarizing yourself with the shows, creating something pitch-worthy before pitching and respecting the time of those in the business. Interviews with television insiders slow down what is already a tanklike velocity. Still, if one knows nothing about getting TV exposure, this book may well increase the slim odds of landing a spot. (July 3)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"I recommend Marta and Terence to all my clients." -- Jodi Turk, Turk TV Management

"Terence and Marta are a fountain of creative, tangible ideas and the know-how to get it all done." -- Tricia Chan, Principal & Founder, Public Group

"The all-you-need, truly indispensible bible for how to make it in TV." -- Jacqui Stafford, Executive Style Director and TV spokesperson, Shape magazine

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