基本信息·出版社：HarperCollins Publishers Inc ·页码：358 页 ·出版日期：1999年10月 ·ISBN：0887309577 ·条形码：9780887309571 ·版本：第1版 · ...
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The Gorilla Game: Picking Winners in High Technology |
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The Gorilla Game: Picking Winners in High Technology |
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基本信息·出版社：HarperCollins Publishers Inc
·页码：358 页
·出版日期：1999年10月
·ISBN：0887309577
·条形码：9780887309571
·版本：第1版
·装帧：精装
·开本：32开 Pages Per Sheet
·外文书名：猩猩游戏
内容简介 look at the world of high technology stocks, with tips on finding "gorilla" companies that have enough momentum to become potential market leaders and are poised to make large profits.
Amazon.com
Finding the next Microsoft has been the Holy Grail for many investors. However, anyone who has dabbled in technology stocks can't help but be dismayed at their extreme volatility--it's not unusual for tech stocks to gain or lose 10 to 20 percent in a single day. So how can you win in this market and find the next Cisco, Intel, or Oracle? The key to winning, says bestselling author Geoffrey Moore, is to play the "gorilla game."
Moore's previous two books, Crossing the Chasm and Inside the Tornado, are the bibles for many marketing professionals and product managers. In these books, Moore describes the life cycle common to the successful adoption of technology products and pinpoints moments in the cycle, for example, "the chasm," the "bowling alley," and the "tornado," where products can either flourish or fade away. In The Gorilla Game, Moore takes these concepts, with the help of coauthors Paul Johnson and Tom Kippola, and applies them to the task of finding gorilla stocks--ones that dominate their market niches. The book looks at how the market values technology stocks and provides case studies of markets where gorillas have been born. Moore and his coauthors put their ideas to the test in the final chapter and pick a portfolio of stocks that they believe have the potential to become winners in the gorilla game. The result is a highly perceptive investment guide that anyone who's a fan of Moore's earlier work will find exciting and profitable. This revised edition, published a year and a half after the first, includes a new chapter on valuing Internet stocks.
--Harry C. Edwards
Book Description
Geoffrey Moore reveals the dynamics behind the market for high-tech stocks and outlines the forces that catapult a select number of companies to huge success. The Gorilla Game is a must read for the thousands of high-tech managers and marketeers who made his first two books best-sellers, as well as for all investors looking for a reliable guide to the rapidly changing world of high technology.
"I wish I had read The Gorilla Game sooner. I would have held on to the winning investments longer, got rid of the losers sooner, slept better at night, and made a lot more money as well." - Bill Davidow, General Partner, Mohr Davidow Ventures
Geoffrey A. Moore is a chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures. He has been named one of the Elite 100 leading digital revolution by Upside Magazine.
From Booklist
Each year at least one author comes out with a book touting investment opportunities in high-technology stocks. A recent example was Michael Murphy's Every Investor's Guide to High-Tech Stocks and Mutual Funds (1997). Moore's is the early entry this year. He is chairman of a Silicon Valley consulting firm that specializes in marketing strategy, and he has written two books about marketing high-tech products, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (1991) and Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995). Here he turns his attention to the elements that turn companies into "gorillas," those firms that overwhelmingly dominate their markets, such as Microsoft and Cisco. With his marketing insights, Moore examines what it is small companies do to grow into gorillas; and he advises how to spot these companies before their stock prices soar. He uses Oracle and Cisco as case studies, and he suggests that two areas in which to search out future gorillas are the Internet and customer service software.
David Rouse
Book Dimension
Height (mm) 248 Width (mm) 165
媒体推荐 "Eight hundred pounds of good investment advice! I wish I had had this book and its investment philosophy twenty years ago." --
Sandy Robertson, chairman, Robertson Stephens Divisionof BancBoston Robertson Stephens"High-tech is a particularly treacherous area for investors.
The Gorilla Game gives investors a powerful framework within which to develop investment strategies." --
Alfred R. Berkeley III, president, The Nasdaq Stock Market, Inc."If you have more than a passing interest in high-tech investing, you ought to find this an indispensable and highly readable guide...It also provides a conservative, risk-averse framework for buying and selling these stocks based on fundamental changes in the marketplace." --
Motley Fool"There are many high-quality books on technology markets and many on finan-cial markets. However,
The Gorilla Game is the first book to accurately bridge both disciplines. The combination is potent. Do not invest in tech stocks with-out reading
The Gorilla Game." --
Bill Gurley, partner, Benchmark Capital"This new book is a must-read for growth investors...These authors bring to the game an unusual combination of credentials--practical and successful investing, academic experience, and consulting work with some of the largest tech firms. So they have been able to summarize and explain the essence of technology investing better than any other attempt we have seen." --
Smart Money 编辑推荐 Finding the next Microsoft has been the Holy Grail for many investors. However, anyone who has dabbled in technology stocks can't help but be dismayed at their extreme volatility--it's not unusual for tech stocks to gain or lose 10 to 20 percent in a single day. So how can you win in this market and find the next Cisco, Intel, or Oracle? The key to winning, says bestselling author Geoffrey Moore, is to play the "gorilla game."
Moore's previous two books, Crossing the Chasm and Inside the Tornado, are the bibles for many marketing professionals and product managers. In these books, Moore describes the life cycle common to the successful adoption of technology products and pinpoints moments in the cycle, for example, "the chasm," the "bowling alley," and the "tornado," where products can either flourish or fade away. In The Gorilla Game, Moore takes these concepts, with the help of coauthors Paul Johnson and Tom Kippola, and applies them to the task of finding gorilla stocks--ones that dominate their market niches. The book looks at how the market values technology stocks and provides case studies of markets where gorillas have been born. Moore and his coauthors put their ideas to the test in the final chapter and pick a portfolio of stocks that they believe have the potential to become winners in the gorilla game. The result is a highly perceptive investment guide that anyone who's a fan of Moore's earlier work will find exciting and profitable. This revised edition, published a year and a half after the first, includes a new chapter on valuing Internet stocks. --Harry C. Edwards
