Alignment: Using the Balanced Scorecard to Create Corporate Synergies

商家名称	信用等级	购买信息	订购本书
		Alignment: Using the Balanced Scorecard to Create Corporate Synergies
		Alignment: Using the Balanced Scorecard to Create Corporate Synergies

基本信息·出版社：Harvard Business School Publishing
·页码：302 页
·出版日期：2006年04月
·ISBN：1591396905
·条形码：9781591396901
·版本：2006-04-24
·装帧：精装
·开本：16开 Pages Per Sheet
·外文书名：平衡记分卡以及团队协作

内容简介 Book Description
Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance

Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters’ role in setting, coordinating, and overseeing organizational strategy.

Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the “enterprise value proposition”: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.

The next breakthrough in strategy execution from the field’s premier thinkers, Alignment shows how today’s companies can unlock unrealized value from enterprise synergies.

Book Dimension
length: (cm)24.3 　　　 　　　　　 　　　　　 width:(cm)16
作者简介 Robert S. Kaplan is the Baker Foundation Professor at Harvard Business School. David Norton serves as President of Balanced Scorecard Collaborative/Palladium.
媒体推荐 Timely reading -- recommended, and not just for the HR teams. Argent 20050805
编辑推荐 Timely reading – recommended, and not just for the HR teams. (Argent )
目录
1 Alignment : a source of economic value
2 Corporate strategy and structure : historical perspective
3 Aligning financial and customer strategies
4 Aligning internal process and learning and growth strategies : integrated strategic themes
5 Aligning support functions
6 Cascading : the process
……

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