The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocat

商家名称	信用等级	购买信息	订购本书
		The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocat
		The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocat

基本信息·出版社：Currency
·页码：288 页
·出版日期：2005年10月
·ISBN：0385512074
·条形码：9780385512077
·版本：2005-10-18
·装帧：精装
·开本：20开 Pages Per Sheet
·外文书名：创新的十种面貌

内容简介 Book Description
Filled with stories of how Kraft, Procter & Gamble, Safeway, and Samsung have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is a guide to nurturing and sustaining a culture of continuous innovation and renewal.

From Publishers Weekly
Kelley's latest builds on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. This book covers much of the same territory, but focuses on the type of worker and team-building rather than the work environment. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. Kelley and Littman weave classic and recent stories of business innovation, such as 3M's Scotch tape, Volvo's three-point seatbelts and Netflix's mail-in DVDs, with IDEO's own success stories with clients ranging from the Boston Beer Company, for whom IDEO designed a new Sam Adams tap handle, to Organ Recovery Systems, for whom IDEO helped develop ways to expedite kidney transport. Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook. (Oct. 18)

Book Dimension
length: (cm)23.8 　　　 　　　　　 　　　　　 width:(cm)15.6
作者简介 TOM KELLEY is the general manager of IDEO and the author of the bestselling business classic, The Art of Innovation. As a leading speaker, he addresses scores of business audiences on how to use innovation to transform a business’s culture and strategic thinking. He lives in Silicon Valley.

JONATHAN LITTMAN is a contributing editor at Playboy and author of several books on business, crime, and sport.
编辑推荐 Advance Praise for The Ten Faces of Innovation

"Essential reading for every single person in your organization--even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow."
—Seth Godin, author of Purple Cow
 
“A concensus is emerging that Innovation must become most every firm's ‘Job One.’ ‘Hurdle One,’ however, is a doozer: establishing a Culture of Innovation. IDEO thought leader Tom Kelley offers a thoroughly original and thoroughly tested approach to creating that ‘culture of innovation.’ Rigorously applying his ‘Ten Faces’ will get the innovation ball rolling ... fast. Bravo!”
— Tom Peters

Critical Acclaim for Tom Kelley’s Previous National Bestseller The Art of Innovation

“Tom Kelley has unlocked the magic box of innovation for corporate America.”
—Bruce Nussbaum, BusinessWeek

“In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case.... Practical, clearly written, and highly detailed.”
—USA Today

“On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's…. Almost like visiting an IDEO workshop in person.”
—Wired

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