Markets, Mobs & Mayhem: How to Profit From the Madness of Crowds

商家名称	信用等级	购买信息	订购本书
		Markets, Mobs & Mayhem: How to Profit From the Madness of Crowds
		Markets, Mobs & Mayhem: How to Profit From the Madness of Crowds

基本信息·出版社：John Wiley & Sons
·页码：226 页
·出版日期：2005年03月
·ISBN：0471718882
·条形码：9780471718888
·装帧：平装
·正文语种：英语
·外文书名：市场、民众与混乱: 如何从民众的混乱中得益

内容简介 In this fascinating tour through cultural, global, economic, and business history, icon of the financial world Robert Menschel explores the phenomenon of crowd psychology and its effects on business and culture. Explaining how crowd psychology creates market bubbles and irrational exuberance, Menschel mines world history—from the rise of the Nazis in Germany, to the fanatical love of brands, to the Dutch tulip craze of the seventeenth century, to America’s 1990s Internet bubble—to reveal how the behavior of crowds negatively affects the business world. Championing the causes of individuality and common sense, Markets, Mobs & Mayhem offers real wisdom for investors who want to keep their wits when everyone else is losing theirs.
作者简介 ROBERT MENSCHEL is a Wall Street investing legend, and has over forty years of experience as an insider at the top of the world′s financial markets. He is Senior Director of The Goldman Sachs Group, and serves on the Board of Trustees of The New York Public Library, The Museum of Modern Art, and New York Presbyterian Hospital.

WILLIAM SAFIRE writes about language, politics, and society for the New York Times.
编辑推荐 From Publishers Weekly
Fear epidemics have plagued people for centuries, and in the past year Americans have weathered anthrax scares, fears of the end of good economic times and fears of terrorism. In his new book, Markets, Mobs & Mayhem: A Modern Look at the Madness of Crowds, Robert Menschel, senior director of the Goldman Sachs Group, shows that, logically, it's "easy to counter" these fear epidemics, yet these epidemics and crowd behavior are often extremely powerful forces that can cause rational people to think and act irrationally. The author sets out to show readers "how to escape the crowd" and "what happens when you can't." He adroitly and sometimes comically charts Holland's mid-1600s' "tulipmania," Chicken Licken's fright about a falling sky, a 1938 panic outbreak spurred on by a radio dramatization of H.G. Wells's War of the Worlds, the Ku Klux Klan's violent acts and more, offering concrete suggestions for keeping one's head when the masses seem to be losing theirs. His book, which includes a foreword by William Safire, is a timely, intelligent and amusing study of peer pressure's extreme capabilities.
Copyright 2002 Reed Business Information, Inc. --This text refers to the Hardcover edition.

Review
"...a collection of vignetttes, stories, proverbs and quotations laced with sound advice for avoiding the stampedes that can be triggered in a volatile marketplace..." -- Financial Times, 4 July 2002

"...a collection of vignetttes, stories, proverbs and quotations laced with sound advice for avoiding the stampedes that can be triggered in a volatile marketplace..." (Financial Times, 4 July 2002)

"...a collection of vignetttes, stories, proverbs and quotations laced with sound advice for avoiding the stampedes that can be triggered in a volatile marketplace..." (Financial Times, 4 July 2002) "is a timely, intelligent and amusing study of peer pressure's extreme capabilities." (Publishers Weekly, September 23, 2002) --This text refers to the Hardcover edition.

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