Monopoly Rules: How to Find, Capture and Control the World's Most Lucrative Mark

商家名称	信用等级	购买信息	订购本书
		Monopoly Rules: How to Find, Capture and Control the World's Most Lucrative Mark
		Monopoly Rules: How to Find, Capture and Control the World's Most Lucrative Mark

基本信息·出版社：Kogan Page Ltd
·页码：224 页
·出版日期：2007年02月
·ISBN：0749449659
·条形码：9780749449650
·装帧：平装
·正文语种：英语
·外文书名：垄断规则: 如何寻找, 捕获并控制世界上任一行业最暴力的市场

内容简介 In this concise, powerful book, business strategist Milind Lele shows you how to win and hold on to that crucial market segment that can make you rich. Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead. Dr Lele shows that anyone can achieve this by focusing on these monopoly rules: What patch of open market space does this business own - or could it own? Are there enough customers whose needs are not being met and are they willing to spend money to have those needs met? How long will this space remain open and why? What do you have to do to capture it and wall it off? And, when will the party end and what do we do next? In this world, where the mass market has disappeared, "Monopoly Rules" provides a new way to think, take action and stay ahead of the game.
作者简介 Milind M Lele is the managing director of SLC Consultants, Inc, a strategy consulting firm based in Chicago, Illinois. He was Adjunct Professor of Strategy and Marketing at the University of Chicago's Graduate School of Business for more than eighteen years and presently teaches in its executive education programmes all over the world. He obtained his PhD from Harvard University and has published widely, including articles in Harvard Business Review and Sloan Management Review, and two books, The Customer Is Key and Creating Strategic Leverage.
媒体推荐 "Monopoly Rules is a truly outstanding book - an example of a simple-sounding concept that has enormous power when fully explored, developed and customized. The art form of financially successful companies is differentiation. Milind Lele adds a clear new meaning to the concept of differentiation, providing powerful insight into strategic thought and positioning applicable to every type of business. Monopoly Rules should be required reading for anyone participating in strategic thinking or planning activities. To build and sustain high-performance business cultures requires injecting a process of new thinking on a regular basis and Monopoly Rules brings a new thought pattern capable of stimulating new direction and strategy." Robert Jenkins, Chairman, AK Steel and former chairman and CEO of Sundstrand Corporation "Monopoly Rules provides a fresh way of thinking about why companies succeed and where to look for new, breakthrough opportunities. Milind Lele's book is critical for anyone interested in sustaining differentiation in businesses; the monopoly rules are the step-by-step guidelines for success in a world in which the mass market is in tatters." Dipak C Jain, Dean of the Kellogg School of Management, Northwestern University "Monopoly Rules provides a really useful framework for sorting strategies that work from those that don't. It is exactly how successful entrepreneurs' minds work." Alfred R Berkeley, former president, NASDAQ "This practical little book delivers it all: powerful concepts, engaging examples, and a simple system to protect and enhance your business. Buy it!" Benson P Shapiro, Malcolm P McNair Professor of Marketing, Emeritus, Harvard Business School "Shows readers how to win and hold on to that crucial market segment that can make them rich." Independent "...this concise , powerful book ... provides a new way to think about customer management and Lele shows that anyone can stay ahead of the game." CCF News
编辑推荐

“Monopoly Rules is a truly outstanding book — an example of a simple-sounding concept that has enormous power when fully explored, developed and customized. The art form of financially successful companies is differentiation. Milind Lele adds a clear new meaning to the concept of differentiation, providing powerful insight into strategic thought and positioning applicable to every type of business. Monopoly Rules should be required reading for anyone participating in strategic thinking or planning activities. To build and sustain high-performance business cultures requires injecting a process of new thinking on a regular basis and Monopoly Rules brings a new thought pattern capable of stimulating new direction and strategy.”

Robert Jenkins, Chairman, AK Steel and former chairman and CEO of Sundstrand Corporation

“Monopoly Rules provides a fresh way of thinking about why companies succeed and where to look for new, breakthrough opportunities. Milind Lele’s book is critical for anyone interested in sustaining differentiation in businesses; the monopoly rules are the step-by-step guidelines for success in a world in which the mass market is in tatters.”

Dipak C Jain, Dean of the Kellogg School of Management, Northwestern University

“Monopoly Rules provides a really useful framework for sorting strategies that work from those that don’t. It is exactly how successful entrepreneurs’ minds work.”

Alfred R Berkeley, former president, NASDAQ

“This practical little book delivers it all: powerful concepts, engaging examples, and a simple system to protect and enhance your business. Buy it!”

Benson P Shapiro, Malcolm P McNair Professor of Marketing, Emeritus, Harvard Business School

“Shows readers how to win and hold on to that crucial market segment that can make them rich.”

Independent

"...this concise , powerful book ... provides a new way to think about customer management and Lele shows that anyone can stay ahead of the game."

CCF News

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