Edison on Innovation: 102 Lessons in Creativity for Business and Beyond

商家名称	信用等级	购买信息	订购本书
		Edison on Innovation: 102 Lessons in Creativity for Business and Beyond
		Edison on Innovation: 102 Lessons in Creativity for Business and Beyond

基本信息·出版社：Jossey-Bass
·页码：192 页
·出版日期：2008年02月
·ISBN：0787994596
·条形码：9780787994594
·装帧：精装
·正文语种：英语
·外文书名：爱迪生论创新: 商业及其它创造力102讲

内容简介 在线阅读本书

In this fascinating exploration of one of the most celebrated and innovative minds, best–selling author Alan Axelrod cuts through the myths and reverence surrounding Edison’s “genius” to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison’s life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles.
作者简介

Alan Axelrod is the author of numerousbusiness and management books, includingEisenhower on Leadership and two BusinessWeek best sellers: Patton on Leadership and Elizabeth I, CEO. He is a popular speaker on leadership and has delivered speeches at venues as diverse as the Florida City and County Management Association in Orlando and the Excellence in Government Conference in Washington, D.C. He has been featured in Fortune, BusinessWeek, and Inc. and is a frequent guest on news programs.

编辑推荐 Review
“…an interesting take on creativity…” (Velocity, March 2008)

"Axelrod′s book, ′Edison on Inovation: 102 Lessons in Creativity and Beyond,′ casts Edison as a potential mentor for Americans who could use more wattage in the innovation department. Edison′s greatness may not be duplicatable. Even so, his methods are easier to adopt than those of say Einstein. That kind of brain power is tricky to emulate." ––The Detroit News, March 2008

"In Edison on Innovation, writer Alan Axelrod picks out 102 lessons from the way Edison operated, told through lovely anecdotes drawn from Edison′s life, such as his obsession with collecting all manner of materials so that his staff would have anything readily at hand that their experiments might require. The lessons are well known to those who read about innovation but the storytelling makes them vivid. Mr. Axelrod also does his best to give them a special twist, such as ′be skeptical but never cynical′ or ′plan for spontaneity.′"––GlobeandMail.com, April 23, 2008

Review
“…an interesting take on creativity…” (Velocity, March 2008)

查看更多 下一篇