How to Sell Your Home in 5 Days: Second Edition

商家名称	信用等级	购买信息	订购本书
		How to Sell Your Home in 5 Days: Second Edition
		How to Sell Your Home in 5 Days: Second Edition

基本信息·出版社：Workman Publishing Company
·页码：260 页
·出版日期：1998年04月
·ISBN：0761109609
·International Standard Book Number：0761109609
·条形码：9780761109600
·EAN：0019628109606/9780761109600
·装帧：平装
·正文语种：英语

内容简介 在线阅读本书

Based on the one basic truth of free enterprise--that your home is worth exactly what the highest bidder will pay for it--this book will enable every seller to make more money in less time with no risk. The step-by-step plan shows exactly how to price your home, write an effective ad, use buyer psychology, and conduct round-robin bidding. But now in the second edition are: more in-depth descriptions of different types of buyers; additional steps to take to prepare a home for sale; a new "What If" trouble-shooting guide; detailed instructions for conducting an open house; a new chapter on closing sales; a new chapter for buyers bidding on 5-day sales; a chapter debunking home-selling myths, such as why the season doesn't matter; and an updated chapter on transferring ownership.
作者简介 Bill Effros is a computer consultant and president of Personal Computer Services. He developed the 5-day Method after his realtor advised him to run a desperation sale for his quarter-million-dollar Connecticut home. (He politely thanked the realtor and sold the home himself for $271,500).
编辑推荐 Homeowners who are determined to sell their houses without agents, but who have no time to waste, may want to try the unusual approach detailed in How to Sell Your Home in 5 Days. After many months of failing to sell his house through an agent, author Bill Effros quickly and successfully auctioned it off. He since has sold several houses that way and helped others do the same. This involves placing Wednesday newspaper ads announcing that the home will be shown on the weekend and sold to the highest bidder on Sunday night. Daring as this sounds, Effros has a technique for handling the round robin bidding to elicit a bona fide offer at fair market value. Not for everyone, maybe, but a fascinating lesson in the mechanics and psychology of making an efficient market for a house or anything else. --Barry Mitzman
专业书评 From the Back Cover

Turning the conventional on its head, herefinallyis an innovative, practical, foolproof alternative that makes the market work for you, whether you're trying to sell a house, a condominium, or a co-op apartment. Follow the 5-Day Method and you can take charge of your real estate future and Sell your home in 5 days, Get the best possible price, Save thousands of dollars in broker's fees and commissions, and Spare yourself monthsif not yearsof aggravation, disruption, and disappointment.

THE METHOD

Starting with the moment you've decided to put your property on the market, How to Sell Your Home in 5 Days gives you unequivocally clear, step-by-step instructions in key areas such as:

Pricing (Pre-sale)--how to use "magic" numbers and price points to reach a large pool of potential buyers

Preparation (Pre-sale)--what to fix, what not to fix, tests, inspections, and more

The Ad (Wednesday)--how to write and place a classified ad that will change your life

The Phone (Wednesday-Friday)--tempting buyers, keeping a log, and the Rule of 25

Open House (Saturday & Sunday)--final touches, informational handouts, bidding, greeters, and the closer

The Close (Sunday Night)--how to conduct a simple round-robin and reach your best deal exactly 5 days after your ad appears
目录
A TRUE STORY

ANOTHER TRUE STORY

THE 5-DAY METHOD

SOUNDS TOO GOOD TO BE TRUE

It's Not a Trick

A Better Way to Sell Your Home

Faster

More Profitable

No Risk

Works Every Time

BROKER HOKUM

Who Are These People

What Are They Worth

The Pricing Bait and Switch

A Conflict of Interest

Don't "Protect the Broker"

THE BUYER POOL

Jump In

The Three Real Buyers

Don't "Qualify" Them

End-Buyers

Professional Buyers

Cash Buyers

Mortgage Buyers

NOW IS THE TIME

Are You Really Ready

Furnished or Empty

Pick a Day-Any Day

Lead Time

Bad Times

WHAT TO FIX

Start with a Radon Test

Have Your Home Inspected by a Pro

Inspect It Yourself

The Fix-It Rule of Thumb

When in Doubt, Don't Fix It

THE STARTING PRICE

5-Day Pricing Is Easy

Ballpark Pricing

Magic Numbers

5-Day Pricing

PUT IT IN WRITING

"You're So Organized"

Quick Description

Detailed Description

Bidding Method

Directions

Full Disclosure

Write the Rules

THE CLASSIFIED AD

Use My Ad as a Model

Where to Place It

5-Day.com

What Your Ad Should Say

What It Should Look Like

How to Place It

Wt Yr Ad Shd N LL*

THE CALLS

Uh-Oh Time

Keep a Phone Log

Everyone Can Help

Structuring the Call

The Rule of 25

FINAL TOUCHES

Ready

Set

Go!

THE SHOW

Pace Yourself

Open House Signs

Greeters

Meanies, Soreheads, and Weasels

THE CLOSE

 select a Closer

Explain the Bidding

The Tic-Tac-Toe Analogy

Don't Tap Dance

FOR THE BUYERS

What's Going On Here

How to Bid

Testing Thresholds

Preemptive Bidding

False Bids

SELLING METHODS

Fixed vs. Negotiated Prices

Outcry Auctions

Slow Dutch Auctions

Open vs. Sealed Bidding

How to Run a Round-Robin

Don't Cheat!

"WHAT TO DO IF . . ."

You're Having a Problem

No One Calls

No One Comes

No One Bids

The High Bid Isn't High Enough

You Get Crazy Bids

You're Offered Crazy Deals

The Bidder Disappears

The Deal Falls Through

Your Must Reschedule the Sale

You Change the Price

Your Home Is an Oddball

TRANSFERRING OWNERSHIP

Your Government Can Help

Settlement Agents

Going to Contract

The Settlement

APPENDIX

Open-Book Math Quiz

Pricing Worksheet

Q&A

SAMPLE MATERIALS

How to Set Them Up

Quick Description

Detailed Description

Bidding Method

Telephone Log

Initial Bidding Sheet

Round-Robin Bidding Sheet

Open House Sign

IT SOUNDS SIMPLE BECAUSE IT IS SIMPLE

Checklist

UNSOLICITED TESTIMONIALS

Thousands of People Have Used This Method!
……
文摘

A True Story

In 1991 I had a home in Stamford, Connecticut, that was costing me $3,000 a month to maintain.

When I asked my broker to sell it, he said the market was so bad I should wait six months. Six months and $18,000 later, he told me the market was even worse and I'd better wait another six months.

But I couldn't wait another six months! That home was eating me alive and I didn't know what to do.

I decided to run an ad just like the one on the front cover of this book (except the price in my ad was $255,000). I received over 100 telephone calls, and more than 40 families came to visit my home during the two days it was open for inspection.

Five days after placing the ad, I sold my home for $271,500! I got $16,500 more than I asked and $50,000 more than my broker thought he could get. I saved $18,000 in interest and taxes, and I didn't have to pay a $16,290 commission.

I put $84,290 more into my pocket than I would have if I had followed my broker's advice.

查看更多 下一篇