Branding in China
基本信息·出版社：China Knowledge Press Pte Ltd ·页码：400 页 ·出版日期：2004年10月 ·ISBN：9814163058 ·International Standard Book Number： ...
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Branding in China |
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Branding in China |
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基本信息·出版社：China Knowledge Press Pte Ltd
·页码：400 页
·出版日期：2004年10月
·ISBN：9814163058
·International Standard Book Number：9814163058
·条形码：9789814163057
·EAN：9789814163057
·装帧：平装
·正文语种：英语
内容简介 Using a two-armed approach of market analysis and budget planning, this guide to branding products in China explores the most effective and efficient ways to promote merchandise to Chinese consumers and build company recognition. Marketers and businesspeople are offered thorough explanations of what branding means in China—and how the country’s method of branding differs from other Asian countries—as well as current information about consumer buying behavior. Rate cards detailing the various media outlets aid media buyers and planners in proper budget allocation, while more than 3,000 entries detail indispensable contact information for the television and radio stations, newspapers, websites, and advertising and public relations agencies located in China’s most populated cities.
作者简介 China Knowledge Press Pte Ltd provides independent insight, analysis, and information to foreign investors from all over the world to help them explore business opportunities in the vast China market. Today China Knowledge Press is a preeminent provider of independent business information, providing the most up-to-date, accurate and reliable research and information on China.
